Trend: Wellbeing. Topic: Beautrition & Functional Skincare Foods. Identified by Whole Foods Market as a defining food and drink movement for 2027, "beautrition" represents the growing convergence between beauty, nutrition, and personal care. As consumers shift from superficial cosmetic fixes to holistic, inside-out vitality, the boundary between the skincare counter and the grocery aisle is rapidly dissolving. From collagen-infused cookies and bone broths to olive oil shots,