What is the Experiential Functional Snack (EFS) Imperative  Trend This trend signals a market shift where successful bakery and snack products must simultaneously deliver maximal sensory pleasure and a compelling, functional health justification. The EFS is a new benchmark, forcing innovation to balance high-impact flavor and texture with strong nutritional claims like high protein or fiber. This mandate fundamentally redefines the contract between the consumer and the produc

What Is the “Gourmand Beauty” Trend? India’s beauty industry is indulging its sweet tooth — not through confections, but through cosmetics. The “gourmand” beauty trend , defined by dessert- and beverage-inspired fragrances, has carved a delicious niche in India’s $16 billion personal care market. From vanilla melts and caramel popcorn to masala chai and espresso , beauty brands are transforming the sensory pleasure of food into emotional self-care. Leading the charge are Plum

What Is the “Fragrance Vibe” Trend? The “Fragrance Vibe” trend redefines how consumers experience scent—from a luxury possession to a dynamic form of emotional self-expression . Fascent, a Paris-based brand founded by fragrance veterans Fanny Descamps  and Edwina Réthoré , is pioneering this movement by making niche perfumery accessible, playful, and deeply personal . Fragrance as personality, not prestige:  Fascent rejects the idea of one “signature scent.” Its six fragrance

What is "The Sensory Signature" Trend:  This trend describes the strategic expansion of niche, story-driven fashion brands into the fragrance market, not as a mass-market licensing deal, but as a deeply personal, artisanal extension of their core brand narrative. The fragrance acts as an "olfactory autobiography," translating the founder's personal memories and the brand's unique ethos into a bespoke, multi-sensory experience. Founder as the Fragrance:  The scent is not desig

What is the "Olfactory Restriction" Trend:  This trend, also known as "scent snacking," is the rapidly growing practice of using sweet, food-scented (gourmand) perfumes as a psychological tool to curb cravings for actual desserts. It represents a new frontier in diet culture, where the sensory experience of smelling food is used to replace the physical act of eating it. The Illusion of Indulgence:  The trend is built on a powerful psychological loop. The scent of vanilla, car

What is the ‘Mintel 2026 Global Food Predictions’ Trend: Resilience, reinvention, and re-sensory design in the decade ahead From...

What is the ‘2026 Global Food & Drink Predictions’ Trend: Building resilience through diversity, heritage, and sensory design Beyond...

What Is the "Milk-Infused Beauty" Trend? The "Milk-Infused Beauty" trend reflects the growing dominance of products featuring milky,...

What is the "Extra Crispy Sparkling Water" Trend? This trend, originating in Japan and now making its way to the U.S. via brands like...

What is the Boozy Perfume Trend? The boozy perfume trend refers to the rising popularity of fragrances that mimic the notes of alcohol —...

What is the 'Flavor-First' Innovation Trend? This trend is a strategic approach in the global bakery and snacks market where flavor is...

What Is the ‘Mystery Candy’ Trend? – Sweetness With a Secret The HI-CHEW® Mystery Mix  represents a growing confectionery trend: candy as...

Why It’s Trending: Viral Culture Meets Culinary Craze TikTok-Triggered Sensation A single viral video featuring the decadent "Dubai...

Why It’s Trending: A Traditional Ritual, Reinvented New Voice in a Classic Tradition  – Afternoon tea is being revitalized as consumers...

Why it is the topic trending: Gen Z’s Spicy Obsession Meets Restaurant Survival Tactics Rising Heat Preference Among Younger Consumers  –...

Why it is the topic trending: tactile, tech-inspired beauty explodes on social media Jelly textures dominate TikTok and Instagram rooms ...

Why it is the topic trending: The Quest for Joy Amidst Stress ‘Beauty Funtilities’ as an Escape:  The concept of ‘Beauty Funtilities’ is...

Why it is the topic trending: Emergence of a New Sensory Food Trend:  The article identifies "crunch" as the next major food trend,...