The Book Has Become the Destination Pinterest searches for "book club retreat ideas" are up 265%. Skyscanner's hotel "library" filter usage is up 70% globally year-on-year. 78% of travellers have booked or would consider a trip inspired by literature. 32% are visiting destinations specifically because a book named them. From Sheraton's Reese's Book Club Lobby Libraries to University Arms' phone-surrendering Book Butler retreats to Books In Places' destination-matched literary