Trend: Pragmatism. Industry Trend: Currency-Chasing Tourism. Travelers are increasingly choosing destinations based on purchasing power rather than traditional travel preferences alone. According to Skyscanner's 2027 Travel Trends research, 41% of 28,000 surveyed travelers changed destinations to benefit from more favorable exchange rates, rising to 72% among Gen Z respondents. From Vietnam and Albania to Poland and Kyrgyzstan, Currency-Chasing Tourism reflects a broader shif
