Broad Trend: Everyday Reset | Industry Trend: Mediterranean Escapes British holidaymakers are showing renewed interest in Mediterranean sunshine, coastal destinations and manageable travel experiences, according to eDreams ODIGEO's 2026 Year in Travel findings. Bookings from Britain to Preveza-Lefkada increased by 165%, followed by Zakynthos at 123% and Valencia at 76%, while shorter holidays remain central to travel behavior. The development reflects Everyday Reset, a broade
