When a Cooking Show Becomes a Travel Itinerary Culinary Class Wars — Netflix's South Korean cooking competition pitting elite "White Spoon" chefs against underdog "Black Spoons" — has generated a 303% surge in restaurant bookings within five weeks of its second season premiere. It matters because it confirms that streaming content is now one of the most powerful drivers of real-world food tourism decisions. The shift is significant: audiences are not just watching chefs cook
