Limited-Time Nostalgia And Festival Exclusivity Are Transforming Product Drops Into Cultural Events Starbucks’ Unicorn Frappuccino revival illustrates how brands are leveraging nostalgia and hyper-limited availability to reignite cultural relevance. Originally a viral sensation in 2017, the drink became iconic due to its color-changing aesthetic and strong social media appeal. By reintroducing it exclusively at Coachella and restricting availability to short daily windows,
