China's Second-Largest Coffee Chain Has Entered Its Fifth European Market — and It's the Most Complicated One Yet Cotti Coffee — China's second-largest branded coffee chain, founded 2022, now operating globally — has entered Belgium, its fifth European market after France, Germany, Spain, and the UK. The challenge is specific: Belgium's branded coffee shop market is estimated at just 530 locations, making it one of Europe's smallest and most resistant to chain coffee penetrat
