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Consumer & Business Insights
You arrived in the realm of Insights and Trends. InsightTrendsWorld mission is to deliver ideas for your business, to boldly go together where no one has gone in the land of information. You will find daily updates on new surveys,studies,research, insights and trends around the world.
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InsightTrendsWorld
Dec 2, 20243 min read
Insight of the Day: Campaign ‘resurrects’ late Thai influencer to raise awareness about domestic violence
Findings: A bold campaign by Thai Health Promotion Foundation, Women and Men Progressive Foundation, and BBDO Bangkok uses AI to...
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InsightTrendsWorld
Nov 28, 20243 min read
Insight of the Day: Beauty brands on the search for deeper purpose
Findings : Beauty brands are increasingly aligning themselves with social causes, sustainability, and inclusivity to connect with...
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InsightTrendsWorld
Nov 25, 20243 min read
Insight of the Day: Make America generous again? Surprising age group leads country in charitable giving
Findings: Generational Differences in Giving : Gen Z and Millennials lead in charitable activities, with 59% increasing their giving...
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InsightTrendsWorld
Oct 18, 20243 min read
Insight of the Day: US Elections 2024: Brand Engagement Highlights
Findings: Brands are increasingly engaging in political activism during US elections, launching campaigns to address key issues like...
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InsightTrendsWorld
Sep 27, 20243 min read
Insight of the Day: Why the baby aisle is the newest hot spot on TikTok
Findings: A viral TikTok video posted by DeNaesha Gonzalez highlighted a silver purse left in a Target baby aisle, symbolizing the...
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InsightTrendsWorld
Sep 20, 20243 min read
Innovation of the Day: Foodpanda rewards Singapore's hungriest and most boring neighborhoods with free deliveries
Findings: Foodpanda, a Singapore-based food and grocery delivery platform, conducted a nationwide social media giveaway, offering free...
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InsightTrendsWorld
Sep 5, 20242 min read
Innovation of the Day: New kids' book by Fruittella can only be read outside, in the sun
Findings: Fruittella Brasil has introduced a creative initiative to get kids off their screens and outside with a new book, Lá Fora É...
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InsightTrendsWorld
Sep 5, 20242 min read
Insight of the Day: Where Gen Z Stands on the 2024 Election Today
Findings: Gen Z (18-24) voters are less certain about their voting decisions than older Americans (25+), with more being undecided or not...
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InsightTrendsWorld
Sep 4, 20242 min read
Insight of the Day: Why brand purpose is overrated and what consumers really want
Findings: While social and brand purpose are important, there is a growing sentiment that advertising has become too focused on earnest...
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InsightTrendsWorld
Aug 31, 20242 min read
Insight of the Day: What Makes Zillennials Shop?
Key Takeaways: Value-Conscious Shoppers: Â Zillennials are highly price-sensitive and actively seek out deals and discounts when shopping....
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InsightTrendsWorld
Aug 31, 20243 min read
Insight of the Day: New Beautyworld and BeautyMatter Report reveals transformative insights on the Middle East’s beauty industry through the ages
Findings The MENA beauty and personal care industry, valued at US$46 billion and projected to reach US$60 billion by 2025, is...
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InsightTrendsWorld
Aug 27, 20242 min read
Innovation of the Day: In a primetime call to action, cosmetics brand O Boticário alters a telenovela's intro
Findings: The beloved Brazilian soap opera Renascer , known for its picturesque scenes of cocoa cultivation, recently replaced its...
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InsightTrendsWorld
Aug 19, 20241 min read
Insight of the Day: Meet the chocolate brand cleaning up the ocean
Key Takeaway : Endangered Species Chocolate has achieved the world’s first ocean plastic neutral certification, demonstrating their...
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InsightTrendsWorld
Aug 16, 20242 min read
Innovation of the Day: Ben & Jerry’s seeks to scoop up votes
Summary of: From pints to the polls Findings: Ben & Jerry’s has launched a new limited-edition ice cream flavor called "Churn Out the...
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InsightTrendsWorld
Aug 16, 20242 min read
Innovation of the Day: Starbucks partners with Japanese shochu brewery for retail space powered by sweet potatoes
Summary: Starbucks and Kirishima Shuzo's Sweet Potato-Powered Partnership Findings: Kirishima Shuzo, a brewery in Miyazaki...
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InsightTrendsWorld
Aug 16, 20242 min read
Innovation of the Day: Food Insecurity Retail Campaigns
Summary of Asda 'You Buy, We Donate' Campaign Findings Asda and Unilever have partnered to launch a campaign to tackle food insecurity...
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InsightTrendsWorld
Aug 12, 20242 min read
Insight of the Day: How ‘woke’ marketing lets fast fashion brands get away with environmental and labour abuses
Summary: The article highlights the misleading marketing tactics used by fashion brands, particularly targeting women, to promote...
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