Findings Consumer Confusion : 27% of UK consumers feel uncertain about what constitutes healthy products, leading to hesitancy in...

Findings Evidence-Based Wellness : A shift away from fads like biohacking and "health washing" toward science-backed, reliable wellness...

Findings: Longevity Focus : The shift from "anti-aging" to "longevity" emphasizes wellness strategies and products aimed at extending...

Findings Lazy Sleeping Beauty : This trend focuses on promoting rest and relaxation, encouraging people to take time for self-care and...

Findings Digital Detox Retreats:  Destinations focus on tech-free environments to encourage mindfulness and relaxation. Sustainable...

Findings Wearables Decline:  People are shifting away from reliance on wearables for wellness tracking toward intuitive methods of tuning...

Findings Healthspan Plans : Consumers are prioritizing health and longevity, focusing on wellness routines and personalized solutions for...

Findings: Hydration Enhancers:  Consumers seek innovative, functional hydration products like electrolyte popsicles, chlorophyll water,...

Findings: Harry’s Talk Squad  initiative offers male gamers in the UK free and confidential in-game therapy sessions via mental health...

Findings: The Winter Arc Trend  encourages a three-month period (October–January) of intention-setting focused on fitness, wellbeing, and...

Findings Whole-body deodorants, led by Lume, have disrupted the $5.3 billion deodorant category by expanding usage beyond underarms to...

Findings Continued Growth : Wellness tourism is thriving as travelers prioritize mental and physical well-being. Popular offerings...

Findings Intuitive Cooking : A shift toward ingredient-led, improvisational cooking, inspired by social media trends. GLP-1 Journey...

Key Findings Health-Conscious Cohort: Gen Alpha emphasizes health and wellness, growing up with exposure to functional foods, vitamins,...

Findings: Wellness Pairing Trend:  Combining two or more wellness activities into one session to maximize efficiency and sustain new...

Findings : The "prejuvenation" movement  sees Gen Z increasingly opting for aesthetic treatments like Botox, fillers, and even plastic...

Findings : Consumers in 2025 will prioritize well-being  and cautious spending, driven by inflation and a desire for long-term health....

Findings Collagen is a critical protein for skin health, but production declines after age 25. Under-25 consumers are driving the growth...

Findings Consumers are prioritizing health, financial prudence, sustainability, simplicity, and a cautious approach to AI. Long-term...

Findings Longevity as a Wellness Priority: Longevity is set to dominate the wellness sector in 2025 as consumers make intentional...