Broad Trend: Emotional Wellbeing | Industry Trend: Mental Health Conversations A simple question from Elmo — asking followers how they were doing — sparked an extraordinary conversation about loneliness, sadness and emotional exhaustion. In January 2024, the beloved Sesame Street character's post attracted more than 175 million views on X, according to ABC News, as people openly shared their feelings. The response illustrates Emotional Wellbeing, a broad consumer need for rea

Trend: Wellbeing. Mental health is moving from the margins of the health conversation toward its centre. As stigma declines and awareness increases, mental wellbeing is increasingly being understood alongside physical health — creating new expectations for healthcare systems, employers and other organizations to support not only diagnosed conditions but how people feel and function in everyday life. Why Everyone Is Talking About It: Mental Health Moves Up the Health Agenda Me