Beverages: How Irish-made ginger beer has become a booming trend
- InsightTrendsWorld
- Apr 29
- 9 min read
Why it is the topic trending:
Emergence of a New Craft Drink Category: Irish-made ginger beer is highlighted as a burgeoning trend in the craft drinks sector in Ireland in 2025, with producers popping up across the country.
Detailed description: This indicates a diversification within the Irish craft beverage market, traditionally known for beer and cider, with ginger beer establishing itself as a popular alternative.
Growing Popularity in On-Trade: While canned and bottled options have been available, the article notes the increasing popularity of ginger beer as a draft option in select pubs and bars across Ireland.
Detailed description: This expansion into the on-trade market signifies a wider acceptance and demand for Irish ginger beer, making it a more mainstream choice in social settings.
Nostalgic yet Modern Appeal: According to Zingibeer co-founder, Rachel Byrne, ginger beer as a flavor has both a nostalgic quality and a modern, new appeal, attracting a diverse age range from older customers to students.
Detailed description: This unique combination of familiarity and novelty contributes to its growing popularity across different demographics.
Innovation and Local Ingredients: The article showcases several Irish producers who are innovating with their ginger beer recipes, using local ingredients and offering unique flavor profiles, such as Ollie's use of pear juice and elderflower, and Poachers' inclusion of chilli grown in Galway and Irish apple syrup.
Detailed description: The focus on local ingredients and innovative flavors adds a distinct Irish character to these ginger beers, differentiating them in the market.
Market Growth and Recognition: Zingibeer, identified as the first Irish-made ginger beer, has experienced significant growth, including a 60% increase in packaged product sales in the last year, and has received recognition through awards and business development programs. This success story contributes to the trending nature of the topic.
Detailed description: The tangible success and growth of early entrants in the market, like Zingibeer, validate the trend and highlight the potential for other Irish ginger beer producers.
Overview:
Irish-made ginger beer is emerging as a significant trend in Ireland's craft drinks sector in 2025. Once a less common beverage in the country, several producers have sprung up, offering refreshing and effervescent ginger beer both in packaged formats and increasingly on draft. The article explores five different Irish ginger beer producers, highlighting their unique approaches and ingredients. Factors contributing to this growth include ginger beer's nostalgic yet modern appeal, the use of local and innovative ingredients, and the success of early market entrants like Zingibeer.
Detailed Findings:
Ginger beer production is increasing across Ireland, from Donegal to Waterford.
Irish ginger beer is becoming a popular draft option in pubs and bars.
Zingibeer, the first Irish-made ginger beer, launched nearly four years ago and has seen 60% growth in packaged sales in the last year.
Zingibeer uses gluten-free malt, puréed ginger, botanicals, and lemon juice/zest.
Kinnegar brewery in Donegal launched 'Jackrabbit' ginger beer with ingredients like barley, ginger, raw cane sugar, pear, and yeast.
Ollie, brewed by Hopfully Brewing Co. in Waterford, uses pear juice, elderflower syrup, ginger juice, ginger extract, and botanicals, and is gluten-free with less sugar.
Hopfully also produces a special edition yuzu-flavored Ollie ginger beer.
Black Castle produces a non-alcoholic ‘Fiery’ Ginger Beer with natural ginger, lemon, pear juice, and spices.
Poachers' Irish Ginger Beer includes chilli grown in Galway, organic Irish apple syrup, Irish spring water, and organic ginger and lime zest.
Key Takeaway:
Irish-made ginger beer is experiencing a boom in popularity in 2025, driven by its refreshing taste, appeal to a wide age range, innovative use of local ingredients, and increasing availability in both packaged and draft formats.
Main Trend:
The Zesty Revival: Ginger Beer's Resurgence in the Craft Beverage Scene
Description of the Trend:
This trend describes the significant increase in popularity and production of ginger beer within the craft beverage industry, both in Ireland and potentially globally. Once a more niche or traditional drink, ginger beer is experiencing a revival, attracting new consumers with its refreshing flavor profile, versatility in cocktails, and the innovative approaches taken by craft producers.
What is Consumer Motivation:
Seeking Refreshing and Flavorful Alternatives: Many consumers are likely drawn to ginger beer as a flavorful and refreshing alternative to traditional soft drinks, beer, or cider, especially those looking for something with a bit of a "zing."
Interest in Craft and Locally Made Products: A significant driver in the broader craft beverage market is the desire to support local producers and enjoy unique, high-quality products. This likely extends to Irish ginger beer.
Versatility: Ginger beer's appeal lies in its versatility as a standalone drink, a mixer in cocktails, and even as a non-alcoholic option. This practical aspect goes beyond pure indulgence.
Nostalgia and Familiarity: The flavor of ginger beer has nostalgic connections for some, making it a comforting and familiar choice.
Exploring Gluten-Free Options: For consumers with dietary restrictions, the gluten-free nature of many ginger beers makes it a suitable choice.
What is Driving Trend:
Innovation by Craft Brewers and Beverage Makers
Increased Availability in Draft Form
Growing Consumer Interest in Diverse Drink Options
Demand for Gluten-Free Alternatives
Potential Health Perceptions Related to Ginger
What is Motivation Beyond the Trend:
Enjoyment of Non-Traditional Beverage Flavors
Seeking Alternatives to Traditional Beer and Cider
Description of Consumers Article is Referring To:
The article refers to a broad range of consumers in Ireland who are enjoying ginger beer, including:
General craft beverage enthusiasts
Older customers with nostalgic associations
Students and younger adults
Individuals seeking gluten-free options
People looking for refreshing non-beer alternatives
Age: Spans from students (18+) to older generations.
Gender: Not specified as a primary differentiating factor.
Income: Not specified as a primary differentiating factor, craft beverages generally appeal to a range.
Lifestyle: Includes those interested in craft drinks, those with dietary restrictions (gluten-free), and individuals seeking both alcoholic and non-alcoholic options.
Conclusions:
Irish-made ginger beer is riding a wave of renewed popularity, becoming a significant player in the craft beverage market due to its appealing flavor, versatility, and the innovation of Irish producers.
Implications for Brands:
Opportunity for Craft Beverage Producers to Diversify Product Lines
Potential for Growth in the Gluten-Free Beverage Market
Importance of Highlighting Local Ingredients and Craftsmanship
Versatility of Ginger Beer for Marketing in Different Occasions (Solo Drink, Mixer)
Implication for Society:
Diversification of the local beverage scene, supporting local producers and potentially creating new jobs.
Implications for Consumers:
Wider variety of craft beverage options, including gluten-free choices, and more opportunities to support local businesses.
Implication for Future:
The ginger beer segment of the craft beverage market is likely to continue to grow, with further innovation in flavors and production methods.
Consumer Trend (Name)
The Ginger Zing: A Flavorful Comeback in Beverages
Consumer Trend (Detailed Description): This trend describes the increasing consumer preference for and availability of ginger-flavored beverages, particularly ginger beer, within the craft drinks market, driven by its distinct spicy-sweet taste and its appeal as both a standalone drink and a versatile mixer.
Consumer Sub Trend (Name)
Crafting the Spice: Local and Innovative Ginger Brews
Consumer Sub Trend (Detailed Description): This sub-trend highlights the focus of craft beverage producers on using local and high-quality ingredients to create unique and innovative versions of ginger beer, often emphasizing natural flavors and specialized brewing techniques.
Big Social Trend (Name)
The Rise of Craft and Localism in Consumer Goods
Big Social Trend (Detailed Description): Consumers are increasingly valuing and seeking out products that are locally made, handcrafted, and have a story behind them, supporting smaller businesses and unique offerings.
Worldwide Social Trend (Name)
Global Interest in Diverse and Flavorful Beverages
Worldwide Social Trend (Detailed Description): Across the globe, consumers are becoming more adventurous in their beverage choices, seeking out diverse and flavorful options beyond traditional staples.
Social Drive (Name)
Seeking Refreshment and Flavorful Experiences in Beverages
Social Drive (Detailed Description): The underlying social drive is people's desire for beverages that not only quench their thirst but also provide a satisfying and enjoyable taste experience, with ginger beer fulfilling this for many.
Learnings for Brands to Use in 2025:
Ginger beer is a growing trend in the Irish craft drinks market.
Detailed description: Represents an opportunity for beverage producers.
Consumers appreciate both nostalgic and modern aspects of ginger beer.
Detailed description: Appeal to a wide age range with this flavor.
Local ingredients and unique flavor profiles are key differentiators.
Detailed description: Emphasize Irish origin and innovative recipes.
Strategy Recommendations for brands to follow in 2025:
Consider adding ginger beer to your product line if you are a craft beverage producer.
Detail description: Tap into this growing market segment.
Highlight the use of local and natural ingredients in your ginger beer.
Detail description: Appeal to consumers seeking authenticity and quality.
Explore unique flavor combinations and variations of ginger beer.
Detail description: Innovate to stand out in the market.
Final sentence (key concept) describing main trend from article (which is a summary of all trends specified):
"The Zesty Revival" is underway in Ireland's craft beverage scene, with ginger beer emerging as a booming trend thanks to its refreshing flavor, versatile appeal, and the innovation of local producers.
What Brands & Companies Should Do in 2025 to Benefit from Trend and How to Do It:
To benefit from "The Zesty Revival: Ginger Beer's Resurgence in the Craft Beverage Scene" trend in 2025, beverage companies, particularly craft breweries and distilleries, should consider developing and launching their own ginger beer products, emphasizing local and high-quality ingredients, exploring unique flavor profiles, and capitalizing on both the nostalgic and modern appeal of this increasingly popular beverage to cater to a diverse consumer base seeking refreshing and flavorful alternatives. This can be achieved by:
Investing in Research and Development: Explore different ginger beer recipes, experimenting with various types of ginger, sweeteners, botanicals, and fermentation techniques to create a unique and appealing product.
Sourcing Local and Natural Ingredients: Emphasize the use of locally sourced ginger, fruits, and other natural ingredients to highlight the regional identity and quality of your ginger beer.
Crafting a Compelling Brand Story: Develop a narrative around your ginger beer that resonates with consumers, highlighting its heritage (if applicable), the inspiration behind the recipe, and the care that goes into its production.
Offering Variety in Product Formats: Consider producing ginger beer in different formats such as bottles, cans, and kegs to cater to various consumption occasions and retail channels, including both off-trade and on-trade (pubs and bars).
Developing Marketing Campaigns that Highlight Versatility: Showcase the versatility of your ginger beer by suggesting it as a standalone refreshing drink or as a key ingredient in popular cocktails like the Moscow Mule, targeting a wider audience.
Final Note:
Core Trend: The Zesty Revival: Ginger Beer's Resurgence in the Craft Beverage Scene
Detailed Description: Ginger beer is becoming very popular again in the craft drinks world.
Core Strategy: Develop Ginger Beer Products, Highlight Local Ingredients, Explore Unique Flavors
Detailed Description: Make your own ginger beer, use ingredients from your area, and try new and interesting tastes.
Core Industry Trend: Increased Consumer Interest in Craft and Local Beverages
Detailed Description: People want to drink unique and locally made beverages.
Core Consumer Motivation: Seeking Refreshment and Flavorful Experiences in Beverages
Detailed Description: People want drinks that taste good and are refreshing.
Final Conclusion: In 2025, the booming trend of Irish-made ginger beer presents a significant opportunity for craft beverage producers to innovate and expand their product lines, meeting the growing consumer demand for flavorful, refreshing, and locally sourced options.
Core Trend Detailed: The Zesty Revival: Ginger Beer's Resurgence in the Craft Beverage Scene
Description: This core trend describes the noticeable increase in the popularity, production, and consumption of ginger beer, particularly within the craft beverage market. After a period of relative quiet, ginger beer is experiencing a significant comeback, driven by a combination of nostalgic appeal, its refreshing and distinct spicy-sweet flavor profile, its versatility as both a standalone drink and a cocktail mixer, and the innovative approaches taken by craft beverage producers who are experimenting with unique ingredients and brewing methods to create new and exciting variations.
Key Characteristics of the Trend (summary):
Increased Production and Availability: More ginger beer brands and offerings appearing in the market.
Versatile Appeal: Enjoyed on its own, as a mixer, and as a non-alcoholic option.
Flavor Innovation: Craft producers experimenting with different types of ginger, spices, and fruits.
Nostalgic Element: Resonates with consumers who have fond memories of ginger beer.
Growing Presence in On-Trade: Increasingly found on tap in bars and restaurants.
Market and Cultural Signals Supporting the Trend (summary):
Emergence of Irish Ginger Beer Producers: The article highlights the growing number of ginger beer makers in Ireland.
Increased Shelf Space and Draft Options: More retailers and hospitality venues are stocking ginger beer.
Consumer Interest in Craft and Local Beverages: Fits into the broader trend of supporting smaller, independent producers.
Nostalgia-Driven Demand: Appeal to consumers seeking familiar and comforting flavors.
Growth in No/Low Alcohol Segment: Ginger beer often serves as a flavorful non-alcoholic option.
How the Trend Is Changing Consumer Behavior (summary):
Exploring Ginger Beer as an Alternative: Consumers are seeking it out as a refreshing change from traditional soft drinks, beer, or cider.
Experimenting with Ginger Beer Cocktails: Utilizing it as a key ingredient in popular mixed drinks.
Supporting Local Ginger Beer Brands: Actively choosing and purchasing ginger beer made by smaller producers.
Increased Awareness of Craft Beverage Options: Becoming more knowledgeable about different types of ginger beer and their flavor profiles.
Implications Across the Ecosystem (summary):
For Beverage Producers: Opportunity to tap into a growing market segment and innovate with new recipes.
For Retailers: Benefit from increased sales in the ginger beer category by stocking a variety of options.
For Bars and Restaurants: Can expand their beverage offerings with popular ginger beer on tap or as a mixer.
For Consumers: Enjoy a wider selection of flavorful and refreshing ginger beer options, both alcoholic and non-alcoholic.
Strategic Forecast: The resurgence of ginger beer is likely to continue as consumers increasingly seek flavorful alternatives and craft beverage makers continue to innovate within this category. We can expect to see even more diverse and regionally-inspired ginger beer options hitting the market.
Final Thought: The zesty revival of ginger beer reflects a broader consumer appetite for flavor, authenticity, and versatility in their beverage choices, breathing new life into a classic drink and adding an exciting dimension to the craft beverage landscape.
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