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Confectionery: Sweet Sensations: Multisensorial Treats and "Newstalgia" Dominate 2025 Sweets & Snacks Expo

Why it is the topic trending:

  • Insights into Future Food Trends: The Sweets & Snacks Expo showcases upcoming innovations in the candy and snack industries, providing valuable insights into what consumers can expect on shelves soon.

  • Focus on Indulgence Despite Inflation: The article highlights that even with economic pressures, consumers still view candy and snacks as affordable indulgences, making trends in this sector relevant.

  • Emerging Trends in Flavors and Formats: The expo reveals key trends like multisensorial experiences, "newstalgia," the rise of Dubai chocolate, "swicy" and global flavors, and brand partnerships, indicating evolving consumer preferences.

  • Innovation in Confectionery and Snacking: The new products and flavor combinations presented at the expo demonstrate the creativity and innovation within the sweets and snacks market.

  • Impact on Convenience Stores: As the article is published by Convenience Store News, the trends highlighted are particularly relevant to this retail channel.

Overview:

The article summarizes the top five trends observed at the 2025 Sweets & Snacks Expo held in Indianapolis, showcasing the latest innovations in the candy and snack industries. Despite ongoing inflation impacting consumer spending, the expo floor was filled with creative offerings centered around multisensorial experiences, "newstalgia" (combining classic familiarity with novelty), the growing popularity of Dubai chocolate, the emergence of "swicy" and global flavor profiles, and strategic brand partnerships and tie-ins. These trends highlight the industry's response to evolving consumer preferences for permissible indulgences and exciting new taste adventures.

Detailed Findings:

  • Permissible Indulgence: Despite inflation, consumers continue to view candy and snacks as affordable treats.

  • Top Five Trends:

    • Multisensorial Experiences: Beyond the freeze-dried trend, products offering multiple textures and sensations are gaining traction. Examples include Juicy Drop Gummy Mystery Cube and Mashups, and breathROX Popping Breath Mints. Even cleaner options like STARBURST GOODIES (plant-based gummies with real fruit juice) fit this trend.

    • "Newstalgia": Classic and familiar treats are being updated with novel twists. Rice Krispies Treats Bliss (Caramel Sea Salt Pretzel and Chocolate Sea Salt Pretzel) and new flavors of iconic candies like Marshmallow Butterfinger and CRUNCH White are examples.

    • #WhatsTrending (Dubai Chocolate): Inspired by viral TikToks, Dubai-style chocolate featuring pistachio cream and crispy phyllo dough (kataifi) covered in chocolate was abundant. Examples include Bequet Caramel's nut-free version and a planned Godiva pistachio bar.

    • "Swicy" & Global Flavors: Sweet and spicy combinations ("swicy") like chamoy, along with internationally inspired flavors, are gaining popularity. Hi-CHEW Getaway Mix featuring Mango Chamoy, Mai Tai, and Yuzu Lime showcases this. Global inspiration is also seen in reimagined popcorn flavors like Belle's Gourmet Popcorn Matcha Latte and Nomad Snacks' Pad Thai popcorn.

    • Brand Partnerships & Tie-ins: Collaborations between compatible brands are increasing. Examples include Slim Jim partnering with Buffalo Wild Wings for chicken sticks, Jack Link's collaboration with MrBeast on meat snack multipacks, Hershey's expansion of Shaq-A-Licious XL Gummies with sneaker shapes, and General Mills Convenience introducing Oreo Cookies & Cream Muddy Buddies.

  • Expo Location and Dates: The 2025 Sweets & Snacks Expo took place May 13-15 at the Indiana Convention Center in Indianapolis.

Key success factors of product (trend):

The key success factors for the trends identified at the Sweets & Snacks Expo include:

  • Novelty and Excitement: Multisensorial experiences, "newstalgia" twists, and unique global flavors offer consumers something new and exciting to try.

  • Comfort and Familiarity: "Newstalgia" combines the appeal of familiar flavors and brands with interesting updates.

  • Social Media Buzz: The popularity of Dubai chocolate highlights the power of social media in driving trends.

  • Catering to Diverse Preferences: The range of trends, from sweet and spicy to cleaner options, aims to appeal to a wide variety of consumer tastes and dietary needs.

  • Brand Recognition and Trust: Collaborations leverage the existing recognition and trust of established brands.

  • Snackability and Convenience: Products like the smaller-sized Rice Krispies Treats Bliss cater to on-the-go snacking.

Key Takeaway:

The 2025 Sweets & Snacks Expo highlighted several key trends shaping the future of the confectionery and snack industries, including multisensorial experiences, the nostalgic yet new "newstalgia," the viral sensation of Dubai chocolate, the rise of "swicy" and global flavors, and strategic collaborations between brands. These trends reflect the industry's efforts to provide consumers with permissible indulgences and exciting new options despite economic pressures.

Main trend:

The main trend is the Pursuit of Novelty and Heightened Sensory Experiences in Sweet and Snack Products, alongside a comforting nod to familiar classics.

Description of the trend (please name it):

Elevated Indulgence & Playful Nostalgia: This trend describes the confectionery and snack industry's focus on creating products that offer consumers more than just a simple treat. It encompasses both innovative, multisensorial experiences that engage multiple senses, and reimagined classic flavors and formats that evoke nostalgia while still feeling new and exciting.

What is consumer motivation:

  • Seeking Novelty and Excitement: Consumers are often drawn to new and interesting flavors, textures, and product formats.

  • Desire for Sensory Engagement: Multisensorial experiences provide a more immersive and enjoyable snacking experience.

  • Comfort and Familiarity: Classic flavors and brands offer a sense of comfort and nostalgia.

  • Permissible Indulgence: Consumers want to treat themselves without feeling overly guilty, leading to interest in options with perceived better-for-you attributes (like real fruit juice or fiber).

  • Social Media Sharing: Unique and visually appealing snacks, like Dubai chocolate, are often shared on social media.

  • Flavor Adventure: Consumers are increasingly open to trying global and fusion flavor combinations.

What is driving trend:

  • Competitive Market: The sweets and snacks industry is highly competitive, driving companies to innovate and create buzzworthy products.

  • Consumer Demand for New Experiences: People are constantly looking for new and exciting food experiences.

  • Influence of Social Media: Viral trends and challenges on platforms like TikTok can rapidly drive demand for specific types of snacks.

  • Advancements in Food Science and Technology: Allow for the creation of novel textures and flavor combinations.

  • Global Flavor Exploration: Increased consumer exposure to and interest in international cuisines is influencing flavor innovation.

  • Desire for Nostalgia: Brands are tapping into consumers' fond memories of classic snacks.

What is motivation beyond the trend:

  • Satisfying Sweet Cravings: The primary motivation for consuming sweets and snacks often remains the desire for a sugary or savory treat.

  • Convenience and On-the-Go Snacking: Many snacks are chosen for their portability and ease of consumption.

  • Emotional Comfort: Snacking can be associated with comfort and stress relief.

Description of consumers article is referring to:

The article refers to a broad range of consumers who enjoy sweets and snacks, particularly:

  • General Snack Consumers: Who view these items as permissible, affordable indulgences.

  • Those Seeking Novelty: Interested in trying new and exciting products with unique sensory experiences.

  • Nostalgia Seekers: Who appreciate updated versions of classic treats.

  • Social Media Engaged: Influenced by trends and willing to try viral sensations like Dubai chocolate.

  • Adventurous Eaters: Open to exploring global and "swicy" flavor combinations.

  • Value-Conscious Shoppers: Who appreciate affordable treats, especially during times of inflation.

Conclusions:

The trends from the 2025 Sweets & Snacks Expo indicate a dynamic market driven by consumers seeking both novelty and comfort in their sweet and savory snacks. The focus on multisensorial experiences and "newstalgia," along with the influence of social media and global flavors, highlights the industry's continuous efforts to innovate and cater to evolving consumer preferences for permissible indulgences.

Implications for brands:

  • Importance of Innovation: Brands need to continuously develop new and exciting products to capture consumer attention.

  • Leveraging Nostalgia Strategically: Updating classic products can be a successful way to connect with consumers.

  • Staying Ahead of Social Media Trends: Monitoring and responding to viral trends can lead to significant opportunities.

  • Exploring Global Flavor Palettes: Incorporating international flavors can appeal to adventurous consumers.

  • Considering Multisensorial Aspects: Paying attention to texture, aroma, and visual appeal in addition to taste.

Implication for society:

  • Continued Culture of Snacking: The popularity of these trends suggests that snacking remains a significant part of modern eating habits.

  • Influence of Global Flavors on Local Cuisines: Increased exposure to international flavors through snacks can influence broader culinary trends.

Implications for consumers:

  • Wider Variety of Snack Options: Consumers can expect a diverse range of new and interesting sweet and savory treats.

  • Opportunities for Experiential Snacking: Products designed to engage multiple senses can offer a more enjoyable experience.

Implication for Future:

  • Likely Continued Emphasis on Innovation and Novelty: The drive to create exciting new snack experiences will likely persist.

  • Further Integration of Global Flavors: International tastes will likely play an even bigger role in snack development.

  • Potential for More Personalized Snacking Experiences: Brands may explore ways to tailor snacks to individual preferences.

Consumer Trend (name, detailed description):

Experiential Snacking: Consumers are increasingly seeking snack products that offer a more engaging and memorable experience beyond just taste, often involving multiple senses and novel textures or formats.

Consumer Sub Trend (name, detailed description):

Nostalgic Remix in Food: A sub-trend where consumers are drawn to familiar, classic foods and flavors that have been updated or combined with new and exciting elements, creating a sense of "newstalgia."

Big Social Trend (name, detailed description):

The Power of Social Media in Shaping Food Trends: Platforms like TikTok and Instagram have become significant drivers of food trends, rapidly popularizing specific snacks and flavors.

Worldwide Social Trend (name, detailed description):

Global Flavor Fusion in Food and Beverage: The increasing interconnectedness of the world is leading to a greater exchange of culinary ideas and the rise of fusion flavors in various food and beverage categories.

Social Drive (name, detailed description):

The Human Desire for Pleasure and Novelty in Food: People are naturally drawn to foods that taste good and offer new and exciting sensory experiences.

Learnings for brands to use in 2025:

  • Stay Innovative and Experiment with Flavors and Formats: Continuously look for ways to create new and exciting snack products.

  • Pay Attention to Social Media: Monitor platforms to identify emerging trends and consumer preferences.

  • Consider Nostalgic Tie-ins: Reimagining classic products can resonate with a wide audience.

Strategy Recommendations for brands to follow in 2025:

  • Invest in Research and Development for Novel Snack Experiences: Explore new textures, flavors, and formats.

  • Engage with Food Creators and Trends on Social Media: Partner with influencers and participate in relevant conversations.

  • Develop Limited-Edition "Newstalgia" Products: Offer updated versions of classic snacks for a limited time to generate excitement.

Final sentence (key concept) describing main trend from article (which is a summary of all trends specified), and what brands & companies should do in 2025 to benefit from trend and how to do it:

The prominent trend of elevated indulgence & playful nostalgia suggests that in 2025, brands and companies in the sweets and snacks industry should strategically focus on delivering innovative and multisensorial experiences while also creatively reimagining classic favorites, leveraging social media insights and global flavor trends to capture the attention and taste buds of consumers seeking both excitement and comfort in their treats.

Final Note:

  • Core Trend: Elevated Indulgence & Playful Nostalgia: Seeking novel sensory experiences alongside familiar classics.

  • Core Strategy: Innovate and Reimagine: Develop new products while updating beloved classics.

  • Core Industry Trend: Rapid Pace of Flavor and Format Innovation: The sweets and snacks market is constantly evolving.

  • Core Consumer Motivation: Desire for Novelty, Comfort, and Permissible Indulgence: Wanting exciting new treats and familiar comforting flavors.

Final Conclusion:

The 2025 Sweets & Snacks Expo provides a glimpse into the future of snacking, where consumers are looking for more than just a quick bite. The emphasis on multisensorial experiences, "newstalgia," and global flavors indicates a sophisticated and adventurous consumer palate, even within the realm of affordable indulgences. For brands and manufacturers, staying ahead of these trends and embracing innovation while respecting the comfort of the familiar will be key to success in the dynamic and ever-evolving sweets and snacks market.

Core Trend Detailed:

Elevated Indulgence & Playful Nostalgia in the sweets and snacks industry reflects a dual consumer desire: for exciting, innovative treats that offer multi-sensory experiences or tap into current cultural trends, and for comforting, familiar classics that evoke positive memories from the past, often with a novel twist or elevated flavor profile. This trend showcases a market that caters to both the adventurous palate seeking new sensations and the nostalgic consumer looking for familiar tastes presented in an engaging way. It signifies a dynamic interplay between innovation and tradition in the confectionery and snack sectors.

Key Characteristics of the Core trend:

  • Multisensorial Innovation: Products designed to engage multiple senses (taste, texture, aroma, sight, and sometimes even sound).

  • Nostalgic Flavors and Brands: Revival or reimagining of classic flavors, brands, or product formats from the past.

  • Novelty and Excitement: Introduction of new and unexpected flavor combinations, ingredients, or formats.

  • Permissible Indulgence: Balancing indulgent flavors with perceived better-for-you attributes or portion control.

  • Social Media Influence: Creation of visually appealing and buzzworthy products that perform well on social platforms.

  • Global Flavor Integration: Incorporation of internationally inspired flavors and ingredients.

Market and Cultural Signals Supporting the Trend:

  • Juicy Drop Gummy Mystery Cube and Mashups: Examples of multisensorial and customizable candy experiences.

  • breathROX Popping Breath Mints: A novel take on breath freshening that engages the sense of sound and texture.

  • STARBURST GOODIES: Plant-based gummies with real fruit juice offer a "cleaner" indulgent option.

  • Rice Krispies Treats Bliss: An elevated and indulgent take on a classic treat.

  • Marshmallow Butterfinger and CRUNCH White: Familiar candy bars with new, exciting flavor variations.

  • Abundance of Dubai Chocolate: Reflects a social media-driven trend gaining mainstream traction.

  • Hi-CHEW Getaway Mix: Showcases the growing popularity of "swicy" and exotic global flavors.

  • Belle's Gourmet Popcorn Matcha Latte: A unique and innovative flavor combination in a familiar snack format.

  • Brand Partnerships (Slim Jim x Buffalo Wild Wings, Jack Link's x MrBeast): Leverage the familiarity and appeal of established brands and personalities.

  • Oreo Cookies & Cream Muddy Buddies: A novel twist on a popular packaged snack.

How the Trend Is Changing Consumer Behavior:

  • Seeking More Engaging Snacking Experiences: Consumers are looking for snacks that offer a heightened sensory experience.

  • Being Open to New Flavor Combinations: A willingness to try "swicy" and globally inspired flavors.

  • Returning to Comfort Foods with a Twist: Appreciating familiar flavors but also seeking novelty.

  • Influenced by Social Media Trends: Trying products based on viral buzz and recommendations.

  • Looking for Balance in Indulgence: Considering options that offer a slightly healthier or more permissible way to treat themselves.

Implications Across the Ecosystem:

  • For Brands and CPGs:

    • Need to invest in R&D to develop innovative and multisensorial products.

    • Should consider collaborations and limited-edition releases to generate excitement.

    • Should monitor social media trends and incorporate them into product development.

  • For Retailers:

    • Opportunity to create engaging in-store displays that highlight new and innovative products.

    • Can cater to a wide range of consumer preferences by stocking both familiar classics and new trend-driven items.

  • For Consumers:

    • Access to a broader and more exciting range of sweet and snack options.

    • More opportunities for both nostalgic enjoyment and adventurous flavor exploration.

Strategic Forecast:

  • The trend of Elevated Indulgence & Playful Nostalgia will likely continue to drive innovation in the sweets and snacks industry.

  • We can expect to see even more creative and unexpected flavor combinations and product formats.

  • Social media will continue to play a significant role in shaping and accelerating these trends.

  • Brands that can successfully balance innovation with the comfort of familiarity are likely to thrive.

Areas of innovation (based on discovered trend):

  • Interactive Packaging that Enhances the Multisensorial Experience: Packaging that incorporates textures, sounds, or even augmented reality.

  • Hyper-Personalized Snack Options: Tailoring flavor combinations and ingredients to individual preferences using data and technology.

  • Sustainable and Ethically Sourced Indulgences: Combining the desire for treats with growing consumer interest in sustainability.

  • Fusion Flavors Blending Unexpected Culinary Traditions: Creating entirely new flavor profiles by merging distinct global cuisines in snack form.

Final Thought (summary):

The 2025 Sweets & Snacks Expo clearly demonstrates that the confectionery and snack industries are thriving on a dynamic interplay between innovation and nostalgia. Consumers are simultaneously seeking novel, multi-sensory experiences and comforting, familiar flavors with a modern twist, highlighting a market that successfully caters to a wide spectrum of desires for both exciting new indulgences and cherished classic treats. This dual focus on elevated indulgence and playful nostalgia is poised to continue shaping the future of the sweets and snacks landscape.

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