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Writer's pictureInsightTrendsWorld

Innovation of the Day: Complimentary QSR Fries Promotions

Findings:

  • McDonald's is launching a "Free Fries Friday" promotion, offering a free medium fries with a $1+ purchase through their app every Friday until the end of 2024.

  • This is in addition to their National French Fry Day on July 13th, where customers can get free fries of any size with no purchase necessary.

  • The promotion aims to drive app traffic, encourage exploration of other menu items, and satisfy consumer demand for perks.

Key Takeaway:

McDonald's is leveraging the appeal of free fries to drive app usage, boost sales, and enhance brand loyalty.

Trend:

QSR brands are increasingly using app-exclusive deals and promotions to incentivize app downloads and usage, as well as to gather customer data and insights.

Conclusions:

  • McDonald's "Free Fries Friday" promotion is a strategic move to capitalize on the popularity of their fries and the growing trend of mobile ordering.

  • The app-exclusive nature of the deal could significantly increase app downloads and usage, providing valuable data for future marketing and personalization efforts.

  • By offering free fries with a minimum purchase, McDonald's is likely to drive incremental sales as customers add other items to their orders.

Implications for Brands:

  • App-Exclusive Deals: QSR brands should consider offering app-exclusive deals and promotions to drive app downloads and usage, and to gather valuable customer data.

  • Leveraging Popular Items: Promoting popular menu items like fries can be an effective way to attract customers and increase sales.

  • Value-Driven Promotions: Offering value-driven promotions, such as free items with a minimum purchase, can incentivize customers to try new items and increase overall spending.

  • Data-Driven Marketing: Leveraging customer data collected through app usage can help brands create personalized offers and marketing campaigns, enhancing customer engagement and loyalty.

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