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Innovation of the Day: Kiid Coffee brews up a revolution for kids

Kiid Coffee: A Revolution for Kids

  • Summary: Kiid Coffee, a 99.9% caffeine-free coffee alternative for kids, has been launched by Georgia Tech alumnus David Sanborn and his 7-year-old son Ethan. The drink is made with organic water-process decaffeinated coffee, cacao, prebiotic fiber, and a vitamin-mineral blend.

  • Key Takeaway: Kiid Coffee is a nutritious and delicious alternative to traditional coffee for children, promoting healthy habits and entrepreneurial spirit.

  • Trend: The trend towards healthier and more natural food and beverage options for children.

  • Consumer Motivation: Parents are looking for healthier alternatives to sugary drinks for their children.

  • Driving the Trend: Growing awareness of the negative health effects of sugar and caffeine in children's diets, and an increasing demand for functional beverages that provide nutritional benefits.

  • Target Consumers: Parents with children aged 4 and up.

  • Product/Service Description: Kiid Coffee is a caffeine-free coffee alternative available in Choco' Latte, Caramel Latte, and Original Latte flavors. It is 100% vegan, contains no dairy, soy, gluten, or GMOs, and is produced in a facility that is free of peanuts and tree nuts.

  • Conclusions: Kiid Coffee is a successful example of a product that caters to the growing demand for healthier children's beverages. The company's mission to educate children about nutrition and inspire young entrepreneurs further adds to its appeal.

  • Implications for Brands: There is a growing market for healthy and functional children's beverages. Brands that can offer innovative and nutritious options that appeal to both parents and children are likely to succeed.

  • Implications for Society: Kiid Coffee is a step towards improving children's health and well-being by providing a healthier alternative to sugary drinks. The company's focus on education and entrepreneurship can also have a positive impact on children's development.

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