top of page
Writer's pictureInsightTrendsWorld

Innovation of the Day: On Fortnite, real estate developer showcases new apartment complex to millions of gamers

Findings:

  • Real estate developer Minutocorp created a virtual version of its Grand View apartment complex inside Fortnite, allowing gamers to explore the development and interact with sales staff.

  • The campaign was a huge success, with 4 million virtual visitors in just two weeks, compared to only 100 monthly visits to the physical site. This digital engagement is notable since it reached roughly 23% of Ecuador's population.

  • The target demographic is ideal, with gamers aged 28-44, a prime age group for home buying, and approximately 2 million gamers in Ecuador.

  • The campaign delivered a 3400% return on investment (ROI), highlighting the potential of using gaming platforms as an innovative sales and marketing tool.

Key Takeaway: Leveraging gaming platforms like Fortnite as a real estate marketing tool offers immense potential to reach key demographics, providing immersive experiences that outperform traditional marketing efforts.

Trend: Gamified Real Estate Marketing—Using gaming environments to simulate real-world experiences, allowing for interactive and immersive engagement with potential buyers.

Consumer Motivation:

  • Engagement through entertainment: Gamers are more likely to explore real estate virtually when the experience is fun and interactive.

  • Convenience and immersion: Consumers can tour properties and ask questions from the comfort of their own homes, engaging in a familiar and entertaining environment.

What is Driving the Trend:

  • The growing popularity of gaming and virtual worlds, combined with the need for innovative ways to market and sell products.

  • The prime home-buying age of many gamers (28-44), making this demographic an ideal target for real estate marketing.

People the Article Refers To:

  • Gamers aged 28-44 in Ecuador and Latin America, many of whom are in the home-buying stage of life.

  • Real estate developers like Minutocorp, looking for creative ways to market properties and reach potential buyers.

Description of Consumers:

  • Tech-savvy consumers who are familiar with gaming platforms and interested in purchasing homes, finding value in engaging, immersive experiences.

Product or Service:

  • Virtual real estate tours within gaming platforms, allowing consumers to explore properties and interact with sales staff.

Conclusions: Minutocorp's campaign in Fortnite demonstrates the power of gaming platforms as an innovative tool for real estate marketing, offering impressive ROI and customer engagement. By combining digital entertainment with real-world sales efforts, companies can tap into a large and lucrative market.

Implications for Brands:

  • Real estate brands can explore gaming platforms to attract potential buyers and increase engagement.

  • The success of this campaign shows the potential for cross-industry collaborations, where traditional industries like real estate meet digital entertainment.

Implications for Society:

  • The use of virtual platforms in traditionally offline industries like real estate highlights the shift toward digital experiences in more areas of everyday life.

Implications for Consumers:

  • Consumers benefit from convenient, immersive virtual tours, making the home-buying process more engaging and accessible.

Implications for the Future:

  • Expect more traditional industries to adopt similar strategies, using gaming and virtual platforms to market and sell products.

Consumer Trend: The rise of gamification in sales and marketing, where consumers are offered entertaining and interactive experiences related to real-world products.

Consumer Sub-Trend: The increasing popularity of virtual real estate experiences, especially in markets with a tech-savvy demographic.

Big Social Trend: Digital-Physical Integration—The blending of virtual experiences with real-world sales, creating a seamless connection between entertainment and commerce.

Local Trend: The growing use of virtual platforms in Latin America for engaging consumers and offering interactive, innovative experiences.

Worldwide Social Trend: The global rise of gamified marketing strategies that use immersive digital environments to engage consumers across industries.

Name of the Big Trend Implied by the Article: Gamified Real Estate Marketing.

Name of the Big Social Trend Implied by the Article: Virtual Commerce Integration.

Comments


bottom of page