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Writer's pictureInsightTrendsWorld

Insight of the Day: Donuts well positioned for growing snack occasion

Findings:

  • Donuts are increasingly being consumed outside of breakfast, as snacks or even meal replacements.

  • 55% of donuts are eaten alongside meals or as meals themselves.

  • Donuts' versatility in terms of flavor, size, and portability makes them ideal for snacking.

  • Brand partnerships are generating demand and putting donuts in front of more consumers.

  • There's potential for donuts to incorporate functional benefits like caffeine or ginseng.

Key Takeaway:

The donut category has significant opportunity for growth by expanding its eating occasions and offering more than just sweetness.

Trend:

Donuts are evolving beyond their traditional breakfast role to become a versatile snack and even a meal option.

Consumer Motivation:

Consumers are seeking convenient, on-the-go snacks and meal replacements. They are also attracted to the versatility and indulgence donuts offer.

Driving Trend:

  • Changing consumer lifestyles: Busy schedules and on-the-go lifestyles drive the need for convenient snacks.

  • Expanding snacking occasions: Consumers are snacking more frequently throughout the day.

  • Brand collaborations: Partnerships with popular brands are increasing donut visibility and appeal.

People Referred to in the Article:

  • Industry professionals:

    • Josh Bickford, president of Clyde's Donuts

    • Deborah Andrews, Rich Products

    • Kelsey Olsen, Mintel

    • Chad Larson, Mel-O-Cream Donuts

Description of Consumers/Product/Service and Age:

  • Consumers: The article targets consumers who are seeking convenient snacks and meal replacements. No specific age group is mentioned.

  • Product: Donuts, including various flavors, sizes, and formats (e.g., packaged in cups, skewers).

Conclusions:

The donut category is well-positioned for growth by adapting to changing consumer lifestyles and offering more than just sweetness.

Implications for Brands:

  • Expand eating occasions: Focus on positioning donuts as versatile snacks or meal replacements.

  • Offer variety: Develop new flavors, sizes, and formats to cater to different preferences.

  • Partner with other brands: Collaborate with popular brands to reach a wider audience.

  • Explore functional benefits: Consider incorporating ingredients like caffeine or ginseng.

Implications for Society:

  • Increased availability of convenient and indulgent snack options.

  • Potential for donuts to become a more common part of everyday eating habits.

Big Trend Implied:

The blurring of lines between traditional meal times and snacking, with consumers seeking convenient and satisfying options throughout the day.

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