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Insight of the Day: Future Of On-Demand Grocery Delivery Explored In New Report


  • On-demand grocery delivery, where groceries are delivered in an hour or less, is rapidly growing due to technological advancements and increased consumer expectations for convenience.

  • The European market is already worth over $11 billion and is projected to grow to $16.54 billion by 2029.

  • The pandemic significantly shifted consumer behavior, driving the demand for grocery delivery, which has persisted even after restrictions have eased.

  • The report "The Rapid Evolution" by Just Eat and PA Consulting explores the shift of on-demand trends from foodservice to retail.

  • It identifies two types of shoppers: "Speed Seekers" (early adopters) and "Pacey Prospects" (open to trying on-demand delivery).

  • On-demand delivery is not replacing regular grocery shopping but is seen as a complementary service.

  • Developing markets like China, India, and Brazil are leading in on-demand grocery delivery due to lower labor costs and large populations.

  • On-demand shopping has potential benefits for society, including increased accessibility for those with mobility limitations, reduced food waste, and improved work-life balance.

Key Takeaway:

On-demand grocery delivery is a rapidly growing market with the potential to revolutionize the grocery industry and benefit society as a whole.


The trend is towards increased demand for convenience and speed in grocery delivery, driven by changing consumer expectations and technological advancements.

Consumer Motivation:

Consumers are motivated by convenience, saving time, and accessing a wider variety of products. The pandemic has also heightened the desire for contactless delivery options.

Driving Trend:

Technological advancements, changing lifestyles, and the desire for convenience are driving the on-demand grocery delivery trend.

Target Audience:

The target audience includes busy individuals, those with mobility limitations, and those who prioritize convenience and speed in their shopping experience.


The article focuses on the on-demand delivery of groceries, including fresh produce, pantry staples, and household essentials.


On-demand grocery delivery is here to stay and is set to transform the retail landscape. It offers numerous benefits for both consumers and retailers, with the potential to improve accessibility, reduce waste, and enhance work-life balance.

Implications for Brands:

Retailers need to adapt to the on-demand trend by investing in technology, logistics, and partnerships with delivery platforms to meet consumer expectations for speed and convenience.

Implications for Society:

On-demand grocery delivery has the potential to create a more convenient and accessible shopping experience for everyone, especially those with mobility limitations. It can also contribute to reducing food waste and improving work-life balance for consumers.


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