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Insight of the Day: Gen Z’s Film Favorites: Which Movies Are Winning Over Young Viewers? | Chart

Findings:

  • Gen Z is a significant audience for TV and movies, making up 27% of the global viewership.

  • Franchise films, especially animated ones, are highly popular among Gen Z.

  • Pixar's "Turning Red" is the most in-demand movie among this demographic.

  • Non-animated franchise films like "Deadpool & Wolverine" and "Fast X" are also popular with Gen Z, even if they target older audiences.

  • Gen Z is also drawn to romantic dramas and movies based on popular IPs like "Barbie."

Key takeaway:

  • Gen Z is a crucial demographic for the entertainment industry, and understanding their viewing preferences is important for creating successful films.

Trends:

  • Animated films, particularly those within established franchises, are dominating Gen Z viewership.

  • Gen Z is also receptive to non-animated franchise films, romantic dramas, and movies based on popular IPs.

Consumer Motivation:

  • Gen Z enjoys engaging storytelling, visually appealing animation, and relatable characters.

  • They are also drawn to films that offer escapism, excitement, and emotional connection.

Driving Trend:

  • The rise of streaming platforms and increased access to diverse content has shaped Gen Z's viewing habits.

  • Social media also plays a significant role in influencing Gen Z's film choices and creating buzz around certain titles.

People Referred to in the Article:

  • Gen Z (15-24 years old)

Description of Consumers/Product/Service and Age:

  • Consumers: Gen Z, the age group between 15 and 24 years old.

  • Product/Service: Movies released since the beginning of 2022.

Conclusions:

  • The film industry needs to cater to the preferences of Gen Z, as they represent a large and influential portion of the audience.

  • Focusing on animated franchises, popular IPs, and relatable stories can help studios connect with this demographic.

Implications for Brands:

  • Studios should invest in creating high-quality animated films and explore expanding existing franchises.

  • Recognizing the appeal of non-animated franchise films, romantic dramas, and movies based on popular IPs can also lead to successful releases among Gen Z.

  • Marketing strategies should utilize social media and other digital platforms to reach this tech-savvy audience.

Implications for Society:

  • Gen Z's viewing habits can influence broader trends in the film industry, potentially leading to more diverse and inclusive storytelling.

  • The popularity of animated films among Gen Z could contribute to the continued growth and innovation in animation.

Big Trend Implied:

  • The increasing importance of Gen Z as a key audience for the film industry, highlighting the need for studios to cater to their preferences and viewing habits.

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