According to Marketing Week, McDonald's has shifted its approach to consumer trust in recent years. The fast food giant has recognized the importance of building trust with customers in order to maintain its brand reputation and drive sales. McDonald's has focused on being transparent about its food sourcing and preparation processes, as well as addressing issues such as sustainability and animal welfare.
The company has also made changes to its menu, removing artificial ingredients and offering healthier options to appeal to health-conscious consumers. By making these changes and focusing on transparency, McDonald's has been able to rebuild trust with consumers and improve its brand perception.
Overall, McDonald's has learned that trust is essential in building and maintaining a successful business. By prioritizing transparency and making changes to adapt to consumer preferences, the company has been able to strengthen its relationship with customers and drive positive business results.
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