Key Points
Digital Focus: McDonald's plans a major investment in its digital marketing, aiming to enhance its MyMcDonald's Rewards loyalty program and digital ordering systems.
New Funding Model: US franchisees will contribute to a new digital marketing fund starting in 2025, with contributions based on digital sales percentages.
Shift from Traditional Media: The move signifies a decrease in spending on traditional advertising like TV commercials in favor of personalized, digital-first strategies.
Ambitious Goals: McDonald's aims to improve its ordering channels (like ordering via website without an app), customer personalization capabilities, and expand its MyMcDonald's Rewards loyalty program.
Why this Matters
McDonald's recognizes the power of digital engagement for driving sales. The loyalty program was a huge success in Q1, with members contributing over $6 billion in US sales.
This reflects an industry-wide trend towards personalized marketing experiences and meeting customers on their preferred digital channels.
Comments