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Insight of the Day: New study from Hornby Hobbies reveals hobbies boost wellbeing

Findings:

  • People who engage in hobbies are significantly happier (85%) and report improved mental health (61%).   

  • 93% of UK adults participate in hobbies, with an average of 5 hobbies per person.

  • Social connections fostered through hobbies lead to increased life satisfaction.

  • The Covid pandemic sparked a surge in new hobbies and a greater appreciation for mindful activities.

Key takeaway:

  • Hobbies play a crucial role in enhancing well-being, happiness, and social connections.   

Trend:

  • Growing recognition of the importance of hobbies for mental health and overall life satisfaction.

Consumer motivation:

  • Desire for stress relief, skill development, social interaction, and personal fulfillment.

What's driving the trend:

  • Increased awareness of mental health

  • The pandemic's impact on lifestyle and priorities

  • The desire for connection and meaningful experiences

Who the research is referring to:

  • UK adults (nationally representative sample of 2,000) and craft/model-making enthusiasts   

Product/service the article is referring to:

  • Hobbies in general, with a focus on model building and other creative pursuits

Conclusions:

  • Hobbies are widely popular and have a significant positive impact on well-being.   

  • Social connections fostered through hobbies are particularly beneficial.   

  • The pandemic has accelerated the trend of embracing hobbies for mental health.

Implications:

  • For Brands:

    • Highlight the mental health and social benefits of hobbies in marketing and product development.

    • Cater to the growing interest in mindful and creative activities.

    • Foster community and social interaction among hobbyists.

  • For Society:

    • Increased emphasis on the value of leisure time and personal pursuits.

    • Potential for stronger social bonds and improved mental health within communities.

  • For Consumers:

    • Encouragement to explore new hobbies and invest time in activities that bring joy and fulfillment.

    • Recognition of the positive impact of hobbies on mental and social well-being.

Implication for the Future:

  • Continued growth and diversification of the hobby market.

  • Increased integration of hobbies into mental health and wellness initiatives.

Consumer Trend:

  • Prioritizing hobbies for mental health and personal growth

Consumer Sub Trend:

  • Seeking social connections through shared hobbies

Big Social Trend:

  • Growing focus on mental well-being and the pursuit of a balanced lifestyle

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