Insight of the Day: On TikTok, Gen Z are Jane Birkinifying their luxury bags like there’s no tomorrow

• Findings: TikTok users are customizing their bags to resemble the style of Jane Birkin.

• Key takeaway: The trend is likely due to the influence of social media stars like Nailea Devora.

• Trend: The trend is called "Jane Birkinifying" and it involves attaching bag charms and using colorful bags.

• Conclusions: The trend is a way for people to express their individuality and creativity.

• Implications for brands: Brands can capitalize on the trend by creating products that are easy to customize, such as bags with removable straps or charms.

Source: https://screenshot-media.com/gen-z-news/jane-birkinifying-your-bag/