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Insight of the Day: The snacking trend fuels growth at smoothie and treat concepts


  • Snacking is on the rise, particularly among Gen Z, who are driving demand for portable, healthy and flavorful snacks and meal replacements.

  • Smoothie and treat chains are adapting their menus to cater to this growing trend.

Key Takeaways:

  • Smoothie chains are transforming their brands to appeal to Gen Z, offering high-protein smoothies, bowls and grab-and-go snacks.

  • Beverage innovation is key, with chains introducing unique flavor combinations and formats like coffee smoothies.

  • Brands are capitalizing on the "little treat culture" by offering indulgent yet healthy options that can be enjoyed as part of a self-care routine.


  • Snackification: Consumers are increasingly replacing traditional meals with smaller, more frequent snacks throughout the day.

  • Healthier Indulgence: There is a demand for snacks and beverages that are both flavorful and nutritious.

  • Convenience: Grab-and-go options and portable packaging are essential for busy consumers on the go.

  • Flavor Innovation: Brands are experimenting with unique flavor combinations to attract adventurous palates.


The snacking trend presents a significant growth opportunity for smoothie and treat concepts. By focusing on portability, meal replacement options, beverage innovation, and appealing to Gen Z preferences, these chains can capture a larger share of the market.

Implications for Brands:

  • Menu Development: Focus on creating snacks and beverages that are portable, nutritious, and flavorful.

  • Target Gen Z: Tailor marketing efforts to appeal to Gen Z's preferences for authenticity, clean ingredients, and unique experiences.

  • Beverage Innovation: Expand beverage offerings to include unique flavor combinations, functional ingredients, and hybrid formats.

  • Convenience: Offer grab-and-go options and ensure easy ordering and pickup for busy consumers.

  • Embrace Trends: Stay ahead of emerging trends like "little treat culture" and incorporate them into your brand strategy.

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