top of page

Insight of the Day: The world’s first AI beauty pageant points to the future of social media influencers

Miss AI Beauty Pageant: Key Takeaways and Implications for Brands

Key Findings:

  • The world's first Miss AI pageant featured AI-generated contestants with diverse backgrounds and advocacies.

  • The pageant aimed to showcase the potential of AI influencers and their appeal to brands seeking partnership opportunities.

  • Critics raised concerns about unrealistic beauty standards, sexualization, and the reinforcement of negative social media impacts.

  • The competition sparked debate about the objectification of women and the agency of AI creations.

  • The winning contestants, all slim, poreless, and glossy, represent idealized versions of beauty and are controlled by their creators for monetary gain.

Key Takeaway:

The Miss AI pageant highlights the complex ethical and societal implications of AI influencers, particularly in relation to diversity, representation, and the potential for exploitation.


The rise of AI influencers is a growing trend in digital marketing, offering brands new opportunities for engagement and promotion. However, it also raises ethical concerns about authenticity, representation, and the potential for harm.


  • While AI influencers offer benefits like 24/7 availability and customizable personalities, their use raises concerns about perpetuating unrealistic beauty standards and objectifying women.

  • The Miss AI pageant, despite its claims of diversity, ultimately reinforced these stereotypes by prioritizing looks and showcasing contestants on an adult platform.

  • The control and monetization of AI influencers by their creators raise questions about agency and the potential for exploitation.

Implications for Brands:

  • Ethical Considerations: Brands need to carefully consider the ethical implications of partnering with AI influencers, ensuring that they are not promoting unrealistic beauty standards or contributing to harmful stereotypes.

  • Transparency: Brands should be transparent about their use of AI influencers and clearly disclose their partnerships to consumers.

  • Authenticity: Focus on building genuine connections with consumers through authentic storytelling and engagement, rather than relying solely on AI-generated content.

  • Responsible Use of AI: Use AI technology responsibly and ethically, avoiding the creation of hypersexualized or unrealistic representations of people.

  • Diversity and Inclusion: Prioritize diversity and inclusion in all marketing efforts, including the use of AI influencers, to ensure representation of a wide range of identities and experiences.


bottom of page