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Insight of the Day: Where are viewers most likely to notice promotional campaigns for new movies?

  • Findings:

    • Social media and TV are the top channels for noticing new movie promos (44% each).

    • In-theater promos are noticed by 30% of viewers.

    • Out-of-home media (billboards, etc.) reach 20%.

    • Podcasts (7%) and print media (9%) are least effective.

    • Effectiveness varies across markets and demographics.

  • Key Takeaway:

    • Social media and TV are the dominant forces in movie promotion, but in-theater and out-of-home advertising still hold significant value.

  • Trend:

    • Shift towards digital channels for movie promotion, with social media playing a crucial role.

  • Consumer Motivation:

    • Discovering and engaging with new movies they might enjoy.

  • What's Driving the Trend:

    • Increasing reliance on digital platforms for entertainment and information consumption.

  • Who the Article is Referring to:

    • Adults aged 18+ across 17 international markets.

  • Product/Service:

    • Promotional campaigns for new movies in movie theaters.

  • Conclusions:

    • Movie studios should prioritize social media and TV for maximum reach.

    • In-theater and out-of-home advertising remain valuable for reaching specific demographics.

    • Tailoring strategies to specific markets is crucial.

  • Implications for Brands:

    • Invest in engaging social media content and TV advertising.

    • Utilize in-theater and out-of-home advertising strategically.

    • Consider market-specific preferences when planning promotional campaigns.

  • Implication for Society:

    • Increasingly digital-focused media consumption habits.

    • Potential for greater fragmentation of audience attention across multiple platforms.

  • Implications for Consumers:

    • Exposure to more movie promotions through diverse channels.

    • Potential for information overload and selective attention.

  • Implication for Future:

    • Continued growth of social media and digital platforms as primary channels for movie promotion.

    • Increasing importance of personalized and targeted advertising.

  • Consumer Trend:

    • Digital-First Movie Discovery

  • Consumer Sub Trend:

    • Social Media-Driven Movie Hype

  • Big Social Trend:

    • Shift towards Digital Media Consumption


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