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Insight of the Day: Why Korean consumers are hot for jumbo-size food items

The trend of jumbo-sized food products in the retail industry is gaining momentum as consumers seek value for their money amid economic challenges. Retailers are leveraging this trend to attract more customers and increase profits, while consumers like Kim Soo-hyun are finding relief in the affordable and substantial options available to them. It remains to be seen how this trend will continue to evolve in the market in the coming months.

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