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Insight of the Day: Why replacing alcohol with weed is a growing trend in the US


  • Daily marijuana use among Americans has surpassed daily alcohol use for the first time.

  • This trend is driven by individuals like "B," who have replaced alcohol with marijuana to avoid negative health impacts and maintain a healthier lifestyle.

  • While both alcohol and marijuana have potential health risks, experts suggest that replacing alcohol with non-smoked marijuana products could be a healthier option.

Key Takeaway:

The growing trend of replacing alcohol with marijuana reflects a shift in societal attitudes towards substance use, with a greater emphasis on health and wellness. However, the long-term effects of daily edible marijuana use are still unknown.


The "sober curious" movement, which encourages individuals to question their relationship with alcohol, is gaining momentum, leading to increased interest in alternative substances like marijuana.


  • Replacing alcohol with marijuana may be a healthier option for some individuals, especially when using non-smoked forms of cannabis.

  • However, caution is advised due to the lack of research on the long-term effects of daily edible marijuana use.

  • It's crucial to source marijuana products from regulated dispensaries to ensure quality and safety.

Implications for Brands:

  • Alcohol brands: Need to adapt to the changing landscape by offering low- or no-alcohol options and promoting responsible consumption.

  • Cannabis brands: Have an opportunity to expand their market share by educating consumers about the potential benefits of marijuana as an alternative to alcohol and emphasizing the importance of responsible use.

  • Health and wellness brands: Can capitalize on this trend by offering products and services that support individuals transitioning from alcohol to marijuana or exploring a "sober curious" lifestyle.

  • Regulatory bodies: Should prioritize research on the long-term effects of marijuana use, particularly edibles, to provide consumers with accurate information and ensure safe consumption practices.


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