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Insight of the Day: Younger consumers seeking specific health benefits, convenience

According to a recent report by FMI – The Food Industry Association, younger consumers are looking for food that is both healthy and convenient. This is a trend that retailers and food manufacturers need to take note of if they want to stay competitive.

One way to cater to this trend is to offer more products with functional benefits, such as pre-cut and pre-washed fruits and vegetables, or products that are designed to boost the immune system. Another way is to offer more convenient options, such as meal kits or products with ready-to-eat packaging.

In addition to offering healthy and convenient products, retailers can also improve their shopping experience by offering quicker and more streamlined options, such as online ordering and delivery.

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