Heritage Brands Are Monetising Their Archives Goodyear has launched The Vault — an online marketplace offering rare artifacts, signed memorabilia, limited-edition merchandise, and experiences drawn from its 128-year history, including a section of the Spirit of America Blimp engine, an 1899 tire, and race-used tires from the 2025 NASCAR Cup Series Championship. The launch includes a gamified digital riddle offering thirty cryptex vaults with prizes including a private Goodyea
