Trend: Famous & Familiar. Topic: Martin Scorsese's What Happens at Night and Star-Powered Superproductions. Martin Scorsese's upcoming Gothic psychological horror film What Happens at Night is bringing together an exceptional ensemble of established Hollywood talent, including Leonardo DiCaprio, Jennifer Lawrence, Mads Mikkelsen, Patricia Clarkson and Jared Harris. The reported addition of pop star Charli xcx in a cameo role extends the film's cultural reach beyond cinema int

Trend: Famous & Familiar. Topic: The Exorcist’s Franchise Reinvention. The Exorcist: Martyrs brings a recognizable horror property together with Mike Flanagan and Scarlett Johansson in a new investigative story. Following the disappointing performance of the previous revival, the project illustrates how familiar entertainment can attract renewed interest when it offers a clearly different experience. ➡️ Trend Insight: Familiarity creates an entry point, while a distinctive au

Trend: Familiarity. Consumers still want the recognizable flavors that signal the arrival of a season, but familiarity no longer has to mean repeating the same seasonal icon. As pumpkin spice shows signs of fatigue in some searches, apple pie is gaining momentum across protein bars, beverages, snacks and desserts, creating an emerging Familiar Reinvention trend where known flavors move into unexpected formats. Why Everyone Is Talking About It: Apple Pie Is Moving Beyond the P

Famous & Familiar is becoming a powerful entertainment proposition as audiences surrounded by choice look for movies that feel easy to understand and safer to invest their limited time in. Netflix’s The Whisper Man captures this shift by combining Robert De Niro’s star recognition with the familiar pleasures of a crime thriller and an immediately understandable serial-killer story. Its 863 million Nielsen viewing minutes put it ahead of the streaming debut of Star Wars: The M

Nostalgia is finding a new audience in the people who experienced these cultural moments the first time around. As grown millennials move through their 30s and 40s, Hollywood is bringing back formative titles such as Practical Magic and The Devil Wears Prada with new sequels designed for the audiences that grew up with them. The result is Newstalgia: familiar characters and worlds returning with new stories, allowing millennials to reconnect with their younger selves while ex

Familiarity is becoming a powerful route to discovery as consumers look for experiences that feel new without becoming unfamiliar. Food and beverage brands are responding by reinventing flavors people already know rather than relying exclusively on completely new taste experiences. Apple captures this shift particularly well: 87% of consumers love or like the flavor, significantly ahead of pumpkin and pumpkin spice, while new and limited-time apple menu launches increased nea

Consumers are rediscovering traditional food, but they aren't interested in preserving every rule that comes with it. British diners want Sunday roasts, fish and chips and full English breakfasts back on menus while simultaneously adding new condiments, global flavours, healthier adaptations and more visually appealing presentation. The result is a new kind of nostalgia: consumers want the emotional comfort of food they remember, but they increasingly expect permission to rem

Franchise entertainment is beginning to separate what audiences love about an IP from the stories they already know. Zach Cregger’s Resident Evil keeps Raccoon City, survival horror, resource scarcity and the recognizable feeling of playing the games, while introducing a new protagonist and original story. It points toward a new franchise opportunity: give consumers the world they recognize, but give them something they have not already experienced. Why Everyone Is Talking Ab