Why The Trend Is Emerging: Social Platforms Redefine How Food Trends Are Created and Scaled The rise of fluffy juice, Japanese crepe cones and halloumi fried eggs  reflects a broader shift toward Viral Menu Culture , where food innovation is increasingly driven by social media visibility rather than traditional culinary evolution. Platforms like TikTok and Instagram have become trend incubators , rapidly turning niche ideas into global menu staples. What begins as a viral pos