What Is the “C-Store Retreat” Trend? Hispanic consumers — who have historically been a major driver of convenience store traffic — are...

What is the Car-as-a-Guardian Trend? The "Car-as-a-Guardian" trend signifies a shift in automotive technology from basic safety features...

Why It’s Trending: Wrinkle-Reversing Hype Meets Medical Caution Social Media Boom: Platforms are flooded with users praising at-home...

Why It’s Trending: The Normalization of Everyday Safety Tech Everyday Objects as Safety Shields The Pebblebee Clip—a compact Bluetooth...

Why it is the topic trending: Growing Anxiety Around Travel: Why Safety Fears Are Causing Americans to Rethink Their Vacation Plans,...

Why it is the topic trending: Novelty of the Trend:  The article highlights the emerging trend of Gen Z teens voluntarily sharing their...

Why it is the topic trending: Rare Instance of Food Safety Advertising:  The article highlights the unusual nature of McDonald's running...

Why It Is Trending Heightened Public Outrage: • Growing anger in society means that even globally popular brands like Starbucks can no...

Why it is the topic trending: The topic is trending because it addresses the growing need for online child safety in an increasingly...

Overview Gen Z in America prioritizes safety above all else, shaped by constant crises and existential threats such as school shootings,...

Detailed Findings High Concern for Food Safety : 81% of consumers are at least somewhat concerned  about food recalls, with 31% being...

Findings Tug-of-War Narrative : The ad dramatizes the generational conflict between tech-savvy kids demanding smartphones and parents...

Findings: Product Overview:  Emojam is a pager-like WiFi-enabled device for kids to communicate exclusively in emojis. Unique Features:...

Findings : In October 2024, McDonald’s faced an E. coli outbreak traced to contaminated onions from Taylor Farms, affecting its Quarter...