Entertainment: The Old Guard Returns: Sequel Soars on Netflix Despite Critical and Audience Division

Why it is the topic trending: Netflix's The Old Guard Franchise Takes Over Streaming Charts with Long-Awaited Sequel

• The Old Guard franchise is experiencing a surge in popularity on Netflix following the release of its sequel, The Old Guard 2.

• The original 2020 film has re-entered the top 10 most popular movies on the platform, with the newly released sequel close behind.

• This indicates strong viewership interest in the continuation of the story about the immortal mercenary group.

• The sequel is a follow-up to a previously successful movie on Netflix, which garnered a decent reception from critics and audiences back in 2020.

• The return of the popular actress Charlize Theron in the lead role as Andy has generated significant interest and anticipation for the sequel.

Overview: The Old Guard Franchise Resurfaces on Netflix with Sequel's Debut

Netflix's action franchise The Old Guard, based on the graphic novels by Greg Rucka and Leandro Fernandez, has made a significant return to the streaming platform with the release of The Old Guard 2. The sequel follows the immortal mercenary team, led by Charlize Theron's character Andy, as they face new threats and explore the mysteries of their immortality. The popularity of the sequel has also boosted viewership of the original film, with both movies ranking high on Netflix's weekly top 10 list.

Detailed findings: The Old Guard and Sequel Both Rank Among Netflix's Most Popular Movies

• The Old Guard, released in 2020, currently holds the 5th position on Netflix's list of the 10 most popular movies of the week.

• The sequel, The Old Guard 2, which was recently released, is positioned just behind the original film at number 6 on the same list.

• Charlize Theron returns as Andy in the sequel, which sees her character embarking on a mission to find her former teammate, Quynh, and confront a new threat to the immortals and humanity.

• The official synopsis details Andy and her team's renewed purpose and their efforts to protect the world while dealing with internal conflicts and a mysterious new enemy.

• The Old Guard 2 was directed by Victoria Mahoney and written by Sarah L. Walker, and features a cast including Kiki Layne, Matthias Schoenaerts, and Uma Thurman.

• Despite its popularity in terms of viewership, The Old Guard 2 has received a significantly lower critical score of 28% and a 44% audience rating on Rotten Tomatoes, compared to the original film's 80% critics' score and 71% audience rating.

Key success factors of product (trend): Established Fan Base and Anticipation for Sequel Drive Franchise Popularity

• Popular Original Film: The decent critical and audience reception of the first Old Guard movie in 2020 established a fan base and created anticipation for a sequel.

• Return of Star Power: Charlize Theron's return as the lead character Andy is a significant draw for viewers.

• Long-Awaited Sequel: The "long-awaited" nature of The Old Guard 2 likely contributed to the high initial viewership upon its release.

• Action Genre Appeal: The action genre typically performs well with streaming audiences, and The Old Guard franchise delivers on this front.

• Netflix Platform Visibility: Being a Netflix original film ensures prominent placement and promotion on the platform, maximizing its reach to subscribers.

Key Takeaway: The Old Guard Franchise Dominates Netflix Charts Despite Mixed Reviews for the Sequel.

Main trend: Action Franchise Power Persists on Streaming Platforms Despite Critical Divides

Description of the trend (please name it): The Streaming Action Spectacle: This trend describes the continued strong performance of action-oriented movie franchises on streaming platforms, often driven by pre-existing fan bases and the appeal of high-stakes narratives, even when critical reception may be mixed.

What is consumer motivation: Viewers Seek High-Octane Entertainment and Continuation of Familiar Stories

• Demand for Thrilling Content: Action franchises provide the high-octane entertainment and excitement that many streaming viewers seek for escapism.

• Investment in Existing Universes: Viewers who enjoyed the first installment of a franchise are often invested in the characters and storylines and want to see their continuation.

• Star Power and Familiar Faces: The return of familiar actors in beloved roles can be a significant draw for audiences.

• Convenience of Streaming: Streaming platforms offer the ease of watching sequels and revisiting previous installments without additional cost.

What is driving trend: Established Intellectual Property and Netflix's Reach

• Value of IP: Sequels and adaptations of established intellectual property, like The Old Guard graphic novels, come with a built-in audience awareness.

• Netflix's Massive Subscriber Base: Netflix's extensive reach ensures that popular content has the potential to be viewed by a vast number of subscribers globally.

• Platform Algorithms and Promotion: Netflix's recommendation algorithms and promotional efforts can significantly boost the visibility and viewership of its original films and series.

What is motivation beyond the trend: Seeking Comfort in Familiarity and Fulfilling Anticipation

• Comfort in Familiar Stories: Returning to the world and characters of a known franchise can provide a sense of comfort and familiarity for viewers.

• Fulfilling Anticipation: When sequels are highly anticipated, viewers are motivated to watch them upon release to see how the story continues and if expectations are met.

Description of consumers article is referring: Netflix Subscribers Interested in Action and Fantasy Franchises

The article refers to:

• Netflix viewers who are watching The Old Guard and The Old Guard 2.

• Fans of the Old Guard franchise.

• General audiences who watch action movies on streaming.

Consumer Profile: Action Movie Enthusiasts and Fans Eager for Franchise Continuations

Conclusion: Based on the article, the consumers engaging with The Old Guard franchise on Netflix are likely subscribers who enjoy action and fantasy genres and were either fans of the original film or are drawn to the popularity surrounding the sequel's release.

• Who are them: Netflix subscribers who enjoy action, fantasy, and superhero-themed movies, possibly fans of the graphic novel as well.

• What kind of products they like: In this context, action-packed movies with fantasy elements, strong ensemble casts, and continuing storylines.

• What is their age?: Likely a wide age range, appealing to those who enjoy both established franchises and the action genre.

• What is their gender?: Not specified in the article; action movies typically appeal to a broad audience.

• What is their income?: Not specified; as Netflix subscribers, they likely fall within a range of income levels.

• What is their lifestyle: Likely individuals who utilize streaming services for entertainment and enjoy action-oriented content in their leisure time.

• What are their shopping preferences in the category article is referring to: They subscribe to streaming platforms that offer a variety of action and genre films.

• Are they low, occasional or frequent category shoppers: Likely frequent users of streaming services, actively seeking out new and popular content.

• What are their general shopping preferences-how they shop products, shopping motivations: They may be influenced by the popularity of a title on the streaming platform, recommendations, and their interest in the action genre and established franchises.

Conclusions: The Old Guard Franchise Demonstrates the Power of Action IP on Netflix

The strong performance of both The Old Guard and its sequel on Netflix highlights the enduring appeal of action franchises on streaming platforms. Even with mixed critical reception for the sequel, the high viewership numbers indicate that a dedicated fanbase and the promise of more action and story continuation are significant drivers for viewers on these services.

Implications for brands: Established Action IP Remains a Safe Bet for Streaming Platforms

• Value of Sequels: Sequels to moderately successful films can still draw significant viewership on streaming platforms.

• Franchise Potential: Developing and expanding action-oriented franchises can lead to sustained engagement from subscribers.

• Balancing Critical Reception with Viewership: High viewership doesn't always require critical acclaim, suggesting different metrics of success for streaming content.

Implication for society: Streaming Consumption Driven by Familiar and High-Action Content

• Accessibility of Sequels: Streaming platforms make it easy for viewers to access and binge-watch installments in a franchise.

• Popularity of Action Genre: The enduring popularity of action films continues to shape viewing habits on streaming services.

Implications for consumers: Subscribers Get Continued Access to Action-Packed Sequels on Streaming

• Convenient Access to Franchise Content: Viewers can easily watch both the original and the sequel within their existing streaming subscription.

• More Action Entertainment Options: The release of sequels like The Old Guard 2 adds to the growing library of action content available on streaming platforms.

Implication for Future: Expect More Action Franchise Sequels to Dominate Streaming Charts

• Continued Investment in Action IP: Streaming services will likely continue to invest in developing and acquiring action-oriented franchise films and series.

• Potential for More Sequels with Mixed Reception: The success of The Old Guard 2 in terms of viewership might encourage more sequels even if critical reviews are not overwhelmingly positive.

Consumer Trend (name, detailed description): Sequel Mania: Consumers on streaming platforms often show strong interest in sequels to existing movies and series, driven by familiarity and the desire to see more of beloved characters and stories.

Consumer Sub Trend (name, detailed description): Genre Loyalty in Streaming: Subscribers often gravitate towards specific genres, and action remains a consistently popular category that drives high viewership.

Big Social Trend (name, detailed description): The Power of Established IP in Entertainment: Intellectual property with existing fan bases continues to be a dominant force in the entertainment industry, including streaming.

Worldwide Social Trend (name, detailed description): Global Appetite for Action-Packed Entertainment: The action genre has broad appeal across different cultures and regions, making it a reliable driver of viewership on global streaming platforms.

Social Drive (name, detailed description): The Pursuit of Thrill and Excitement in Leisure Time: Consumers often turn to action movies and series as a way to experience excitement and adrenaline-fueled narratives during their leisure time.

Learnings for brands to use in 2025: Leverage Existing Action IP for Streaming Success

• Prioritize Sequels for Established Properties: Consider developing sequels to moderately successful action movies to capitalize on existing fan bases.

• Ensure Platform Visibility: Make sure new releases in popular franchises receive prominent placement and promotion on streaming services.

• Understand Genre Performance: Recognize the consistent popularity of the action genre among streaming subscribers.

Strategic Recommendations for brands to follow in 2025: Double Down on Action Franchises: Streaming Platforms Should Continue Investing in and Promoting Sequels to Established Action Properties to Drive High Viewership and Subscriber Engagement.

The main trend is the continued dominance of action franchises on streaming platforms, and brands and companies in 2025 should leverage this by prioritizing the development and promotion of sequels to established action properties to capitalize on existing fan bases and the enduring popularity of the genre among streaming subscribers.

Final Note:

• Core Trend: Action Franchise Dominance. Action movie franchises continue to perform strongly on streaming platforms.

• Core Strategy: Invest in Sequels. Streaming services should prioritize developing sequels to existing action properties.

• Core Industry Trend: The Power of IP on Streaming. Established intellectual property remains a key driver of viewership on streaming services.

• Core Consumer Motivation: Seeking Thrilling Entertainment. Consumers are drawn to action movies and series for their excitement and escapism.

Final Conclusion: The Old Guard 2's Streaming Success Underscores the Reliable Appeal of Action Franchises on Netflix

The strong viewership numbers for both The Old Guard and its sequel on Netflix demonstrate the consistent appeal of action franchises on streaming services. Even with a noticeable divide in critical and audience reception for the second film, the franchise's ability to draw in viewers highlights the power of established intellectual property and the enduring popularity of the action genre among streaming subscribers. For Netflix and other streaming platforms, investing in and prominently featuring sequels and continuations of action-oriented properties remains a sound strategy for driving high viewership and maintaining subscriber engagement in the competitive streaming landscape.

Core Trend Detailed: Action Franchise Dominance on Streaming: Familiar Heroes and High-Octane Entertainment Prevail

The core trend detailed in the article is the continued strong performance and dominance of action movie franchises on streaming platforms like Netflix. Even when critical reception for newer installments may be mixed, the established fan bases and inherent appeal of the action genre often lead to high viewership numbers, indicating the reliability of this type of content for attracting and engaging subscribers.

Key Characteristics of the Core trend: High Viewership, Established Fan Bases, and Genre Loyalty

• Consistent High Viewership: Action franchises frequently rank among the most-watched content on streaming platforms.

• Pre-existing Fan Bases: Sequels and installments in established franchises benefit from a built-in audience already invested in the characters and storylines.

• Strong Genre Loyalty: The action genre maintains a broad and dedicated following across various demographics.

Market and Cultural Signals Supporting the Trend: Netflix's Top 10 Lists and Audience Engagement

• Placement in Netflix's Top 10: The fact that both The Old Guard and its sequel are ranking highly on Netflix's weekly top 10 list is a clear market signal of their popularity.

• Audience Binge-Watching: The tendency of viewers to watch both the original film and immediately jump into the sequel indicates a high level of engagement with the franchise.

How the Trend Is Changing Consumer Behavior: Seeking Immediate Gratification and Familiar Entertainment

• Prioritizing Familiar Content: Viewers often gravitate towards content that they are already familiar with or that is part of a known franchise.

• Demand for Instant Entertainment: Streaming platforms cater to the desire for immediate access to a wide range of entertainment, and sequels readily fit into this model.

Implications Across the Ecosystem (For Brands and CPGs, For Retailers, For Consumers): Leveraging Action Franchises for Engagement

• For Brands and CPGs: Opportunities for product placement and tie-ins with popular action franchises on streaming.

• For Retailers: Potential to stock merchandise related to high-performing action movies and series on streaming platforms.

• For Consumers: Continued access to a steady stream of action-packed entertainment within their streaming subscriptions.

Strategic Forecast: Action Franchises Will Remain a Cornerstone of Streaming Content Strategies

• Streaming services will likely continue to heavily invest in action franchises as a reliable way to attract and retain subscribers.

• Expect to see more sequels, prequels, and spin-offs within the action genre on these platforms.

Areas of innovation (implied by article) : Expanding Cinematic Universes, Cross-Over Events, Interactive Action Content, Advanced Visual Effects

• Expanding Cinematic Universes: Developing interconnected storylines and characters across multiple films and series within a franchise.

• Cross-Over Events: Bringing together characters from different franchises for large-scale action spectacles.

• Interactive Action Content: Exploring ways to allow viewers to engage with and influence the action within streaming movies and series.

• Advanced Visual Effects: Continuing to push the boundaries of visual effects to deliver increasingly spectacular action sequences for streaming audiences.

Final Thought (summary): The Resounding Popularity of The Old Guard on Netflix Underscores the Enduring Power and Reliability of Action Franchises to Dominate the Streaming Landscape

The consistent strong performance of The Old Guard franchise on Netflix, even with a sequel that garnered mixed reviews, exemplifies the powerful draw that action-oriented intellectual property continues to hold for streaming audiences. This trend highlights the reliability of the action genre and established fan bases in driving viewership and subscriber engagement on these platforms, making it a cornerstone of content strategies for Netflix and its competitors. As streaming continues to be a primary source of entertainment, the investment in and promotion of action franchises are likely to remain key tactics for success in this competitive market.

Source: https://movieweb.com/the-old-guard-2-netflix-streaming-chart-success/