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Insight of the Day: Chris Garlick on the future of QSR

Key trends shaping the Australian QSR industry:

  • Value: Consumers are looking for affordable options due to the rising cost of living.

  • Convenience: Customers want easy access and delivery options.

Challenges and Opportunities for the QSR industry in the next five years:

  • High Competition: A crowded market with many players vying for a limited customer base.

  • Survival depends on excellence: Brands need to consistently deliver high-quality products and services to stand out.

Strategies to Enhance Value and Retain/Attract Customers:

  • Differentiation: Identify unique selling points that resonate with customers and consistently deliver on them.

Importance of Innovation:

  • Crucial for Competitiveness: Innovation is key to staying relevant and meeting changing customer needs.

  • Drives Efficiency: Innovation helps manage costs in a rising-cost environment.

Big Trend Implied:

The QSR industry in Australia is facing a highly competitive landscape and changing consumer dynamics. The emphasis on value, convenience, and innovation suggests a shift towards a more discerning and demanding customer base.

Implications for Brands:

  • Prioritize Value: Offer competitive pricing and promotions to attract price-sensitive customers.

  • Focus on Convenience: Invest in technology and delivery services to meet the demand for ease of access.

  • Innovate Constantly: Keep up with evolving trends and consumer preferences through continuous innovation in products, services, and technology.

  • Differentiate Clearly: Identify and communicate unique brand values to stand out from competitors.

Implications for Society:

  • Increased Affordability: Consumers may benefit from more competitive pricing and value offerings.

  • Enhanced Convenience: Greater availability of convenient options like delivery and easy access.

  • Diverse Choices: Innovation and differentiation can lead to a wider variety of choices for consumers.

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