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Insight of the Day: McDonald’s to launch $5 meal deal next week to counter inflation

McDonald's Launches $5 Meal Deal to Boost Spending Amidst Inflation

Key Takeaway:

McDonald's is introducing a $5 meal deal and reviving its "Free Fries Friday" promotion to attract budget-conscious consumers amid rising inflation and increased competition from other fast-food chains.


  • Value Meal: The limited-time $5 meal deal includes a McDouble or McChicken sandwich, small fries, four-piece Chicken McNuggets, and a small soft drink.

  • Price Variation: In some locations, the McDouble meal may be priced at $6.

  • Free Fries Friday: McDonald's app users can get a free medium fry with any $1 purchase on Fridays through the end of 2024.

  • Competition and Inflation: This move comes as fast-food chains compete for customers amid inflation and a trend towards eating at home.

  • Impact on Performance: While promotions have boosted sales for some chains, McDonald's and KFC have experienced a decline due to cautious consumer spending.

Implications for Brands:

  • Value Offerings: Fast-food brands need to prioritize value-driven promotions to attract price-sensitive consumers.

  • Promotional Strategies: Combining discounts with app-exclusive offers can incentivize app usage and customer loyalty.

  • Adapting to Trends: Companies must be agile in responding to changing consumer preferences and economic conditions.

  • Competition: The fast-food industry is becoming increasingly competitive, requiring brands to differentiate themselves through innovative offerings and value propositions.


McDonald's $5 meal deal and "Free Fries Friday" promotion are strategic responses to the current economic climate and competitive landscape. By offering affordable options, McDonald's aims to regain momentum and attract budget-conscious consumers.

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