top of page
Writer's pictureInsightTrendsWorld

Insight of the Day: RTD Coffee Market Set to Double by 2031: Convenience and Sustainability Drive Growth

Findings:

  • The global Ready-to-Drink (RTD) coffee market is projected to double, growing from $12.6 billion in 2022 to $26.0 billion by 2031 at a CAGR of 8.4%.

  • Growth drivers include modern, fast-paced lifestyles, demand for convenience, sustainability trends, and the rising popularity of plant-based alternatives.

Key Takeaway:

The RTD coffee market is thriving due to convenience-focused innovation, sustainability efforts, and alignment with health-conscious consumer lifestyles.

Trend:

  • Primary Trend: Convenience and Sustainability.

  • Sub-Trends:

    • Rise of plant-based and dairy-free RTD coffee.

    • Increasing demand for cold brew and functional beverages (e.g., with collagen or nitro).

Consumer Motivation:

  • Preference for grab-and-go beverages for busy lifestyles.

  • Ethical and sustainable consumption aligned with personal and environmental values.

  • Desire for health benefits in functional drinks, such as energy boosts or skin health.

What Is Driving the Trend:

  • Growing coffee culture among younger generations, especially millennials and Gen Z.

  • Rising consumer awareness about eco-friendly practices and plant-based diets.

  • Expanding urbanization and disposable incomes in regions like Asia Pacific.

Who Are the People Referenced:

  • Global beverage consumers prioritizing convenience, health, and sustainability.

  • Millennials and Gen Z driving plant-based and premium product demand.

  • Industry leaders like Nestlé, Starbucks, PepsiCo, and Coca-Cola, innovating to capture market share.

Description of Consumers, Products, or Services:

  • Consumers: Younger, urban professionals (20–40 years) with fast-paced lifestyles and health-conscious preferences.

  • Products: Bottled/canned cold brew, nitro coffee, and functional beverages with plant-based additives.

  • Services: Sustainable packaging and ethically sourced coffee production.

Conclusions:

The RTD coffee market is evolving as a central player in the global beverage industry, driven by innovations in convenience, functionality, and sustainability.

Implications:

For Brands:

  • Prioritize plant-based and functional product lines to align with consumer values.

  • Invest in sustainable packaging and sourcing to enhance brand loyalty.

For Society:

  • Supports the global shift towards mindful consumption and sustainability.

  • Offers accessible options for on-the-go lifestyles without compromising quality.

For Consumers:

  • Access to health-oriented, eco-friendly beverages that complement busy routines.

For the Future:

  • Continued product innovation in flavors, functionality, and packaging will dominate.

  • Asia Pacific’s rapid growth represents the most significant opportunity for market expansion.

Consumer Trend:

  • Convenient Sustainability: The fusion of on-the-go functionality and eco-friendly innovation.

Consumer Sub-Trend:

  • Plant-Based Beverage Dominance: Non-dairy milk and functional additives driving consumer preference.

Big Social Trend:

  • Sustainability and health-consciousness as core pillars of modern consumption.

Local Trend:

  • Increased RTD coffee consumption in urban areas with fast-paced lifestyles.

Worldwide Social Trend:

  • A global embrace of eco-friendly and functional beverages as lifestyle staples.

Name of the Big Trend Implied:

"Convenient and Sustainable Beverage Evolution."

Name of the Big Social Trend Implied:

"Mindful Consumerism in Food and Drink."

Social Drive:

  • Growing awareness about environmental and health issues.

Learnings for Companies to Use in 2025:

  • Focus on Convenience: Tailor products for portability and immediate consumption.

  • Embrace Sustainability: Innovate in biodegradable packaging and ethical sourcing.

  • Expand Plant-Based Lines: Introduce more vegan-friendly options.

Strategy Recommendations for Companies to Follow in 2025:

  1. Innovate Functional Additives: Incorporate trending ingredients like collagen, adaptogens, and plant-based milk.

  2. Sustainability First: Shift to biodegradable or reusable packaging and support ethical farming.

  3. Target Growing Markets: Focus on Asia Pacific and urban consumers for market expansion.

  4. Leverage Flavor Trends: Highlight unique offerings like cold brew, nitro, and seasonal varieties.

Final Sentence (Key Concept):

The RTD coffee market is poised for exponential growth by blending convenience, sustainability, and health-focused innovation into a global staple for modern lifestyles.

What Brands & Companies Should Do in 2025 and How:

  • What to Do: Invest in sustainable, functional, and plant-based RTD coffee options.

  • How to Do It: Utilize eco-friendly packaging, innovate with non-dairy ingredients, and target urban markets with premium, health-oriented campaigns.

Comments


bottom of page