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Insight of the Day: Starbucks Enters The Value Meal Trend With $5 And $6


  • Starbucks is introducing a new Pairings Menu with two value meal options: $5 for a tall coffee or tea with a butter croissant and $6 for the same drink with a breakfast sandwich.

  • This move aligns with similar value meal offerings at fast food chains like Burger King and McDonald's.

  • The goal is to attract customers who have cut back on their coffee spending due to inflation.

  • The introduction of value meals raises questions about the rationale behind previous price increases in the food industry.

Key Takeaway:

  • Starbucks is adapting to the current economic climate by offering value meals to entice budget-conscious customers and boost sales.


  • Value meals are becoming a popular trend among food chains to combat the impact of inflation and declining consumer spending.


  • Starbucks' Pairings Menu is a strategic response to changing consumer behavior and economic challenges.

  • The effectiveness of this strategy will depend on whether the value meals offer enough savings to entice customers back.

Implications for Brands:

  • Food brands should consider offering value options or deals to attract customers during times of economic uncertainty.

  • Transparency and clear communication about pricing and value are crucial for maintaining customer trust.

  • Brands should monitor consumer spending patterns and adapt their strategies accordingly to remain competitive in the market.


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