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Insight of the Day: The return to office is benefiting the to-go coffee industry

Findings:

  • Coffee drinking outside of homes has rebounded to pre-pandemic levels.

  • More than a third of consumers who drank coffee on a "past-day basis" did so outside of their residences.

  • At-home coffee consumption remains high, with more than 80% of past-day coffee drinkers having a beverage at home.

  • Arabica bean futures hit a 13-year high this week, indicating potential price increases for coffee.

  • Coffee chains like Starbucks are focusing on making their cafes more inviting to bring consumers back.

Key Takeaway:

Consumers are returning to pre-pandemic habits of coffee consumption, with a significant increase in out-of-home coffee drinking as people return to offices and shops.

Trend:

The rebound of out-of-home coffee consumption, driven by a return to pre-pandemic work and social patterns.

Consumer Motivation:

  • Return to offices and workplaces.

  • Desire for social interaction and a change of scenery.

  • Convenience of grabbing coffee while out and about.

Driving Trend:

  • The decline of remote work and the return to in-person work environments.

  • Increased social activity and a desire for normalcy after the pandemic.

Who are the people the article is referring to:

  • Coffee consumers in the US.

  • Coffee chains and businesses.

Description of Consumers' Product or Service:

The article focuses on coffee consumption and the coffee industry.

Consumer Age:

The article doesn't specify the age of the consumers.

Conclusions:

  • The coffee industry is experiencing a resurgence of out-of-home coffee consumption.

  • Consumers are returning to pre-pandemic habits and enjoying the social aspects of coffee drinking.

  • Coffee chains are adapting to this trend by focusing on creating inviting and comfortable cafe environments.

Implications for Brands:

  • Invest in creating welcoming and comfortable cafe spaces to attract consumers.

  • Focus on providing high-quality coffee and excellent customer service.

  • Adapt to potential price increases for coffee beans.

Implications for Society:

  • The return to pre-pandemic social patterns and increased social interaction.

  • Potential economic benefits for the coffee industry and related businesses.

Implications for Consumers:

  • Greater access to a variety of coffee experiences.

  • More options for enjoying coffee outside of their homes.

  • Potential for higher coffee prices.

Implication for Future:

  • Continued growth in out-of-home coffee consumption.

  • Potential for innovation and new coffee experiences.

  • Continued impact of social trends on consumer behavior.

Consumer Trend:

  • Return to Normality: Consumers returning to pre-pandemic habits and routines.

Consumer Sub Trend:

  • Coffee Culture: Continued appreciation for coffee and the social experience of coffee drinking.

Big Social Trend:

  • The Post-Pandemic World: The ongoing adjustments and shifts in consumer behavior and social interactions following the pandemic.

Worldwide Social Trend:

  • Global Coffee Culture: The widespread popularity of coffee and the diverse ways it's enjoyed around the world.

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