ZEP - Figure it out
- InsightTrendsWorld
- Mar 25
- 2 min read
ZEP is quickly emerging as one of 2026’s most exciting breakout artists. The Dutch singer, producer and multi-instrumentalist has built a reputation for bold, genre-blurring production that fuses alt-rock grit with hip-hop, electronic and bass-heavy experimentation. Raised around live music as the son of Vankatoen frontman Bazz Barnasconi and later studying at the Conservatory of Amsterdam, ZEP developed a deep musical foundation before carving out his own lane. Following the success of “NOBODY” — which has surpassed 6.5 million streams — and the viral “DON’T BREAK,” which exploded across social media and the breakdancing community, ZEP has continued his ascent with high-profile moments including a live performance on 66GREENE and a feature in Apple’s global Creator Studio campaign.
“FIGURE IT OUT” is a tense, fast-paced alt-rock-leaning track anchored by ZEP’s signature bass playing. Lyrically, it explores emotional disconnection — the feeling of being tied to someone while slowly drifting off-course, trapped in something that once felt like love but now feels like pressure. There’s urgency in both the production and delivery, mirroring the anxiety of trying to “fix” something that’s quietly breaking. The official video, co-directed by ZEP and Hannah Devries, amplifies that intensity with larger-than-life visuals of ZEP driving a monster truck through town — chaotic, cinematic and fully aligned with his rebellious aesthetic.
Why it is trending: “FIGURE IT OUT” is gaining strong traction as the third consecutive standout single in ZEP’s current run, building on the multi-million streaming success of “NOBODY” and the viral momentum of “DON’T BREAK.” Released via PULSE Records, the track benefits from growing industry backing and cross-platform visibility, while ZEP’s expanding presence in fashion, skate and digital culture keeps his profile rising. With each release pushing his sound further, “FIGURE IT OUT” solidifies ZEP’s status as a genre-defying artist on a rapid upward trajectory.
Band Page: https://www.instagram.com/whatszep/
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Stunt Bike Extreme Lyrically, it explores emotional disconnection — the feeling of being tied to someone while slowly drifting off-course, trapped in something that once felt like love but now feels like pressure.
This is a fascinating example of how AI is quietly reshaping even everyday decisions like what we eat. What stood out to me is how the tool doesn’t just recommend-it actually reduces “decision fatigue” by narrowing choices down to a few tailored options based on personal goals and preferences . That feels like a subtle but powerful shift from customization to true personalization.
I’ve been noticing similar patterns across different platforms-where small, interactive tools (even something lightweight like http://my-instants.com/ in a totally different context) make experiences feel more engaging and user-driven rather than overwhelming.
Do you think this kind of AI-driven personalization will eventually become expected in all food apps, or will some people still prefer choosing everything manually?