Findings: Satisfaction with Product Selection: 62% of US consumers feel there are enough product choices in most categories. Desire for...

Findings: Consumers are shifting away from traditional status symbols and prioritizing authenticity, purpose, and genuine connections...

Findings Experience Investment: Consumers are prioritizing experiences over material goods, driving demand for personalized, real-time...

Key Insights: Decline in Breakout Influencers: The rise of new, massively famous influencers has slowed down in recent years....

Findings: Consumer skepticism towards influencer marketing is on the rise due to perceived inauthenticity. The Desire Company offers a...

Findings: Erewhon, a Los Angeles-based health food store, has partnered with Vacation, a sunscreen brand, to launch a new smoothie called...

Findings: Gen Z as Viewers: The majority of Gen Z identifies as "viewers" rather than "creators" on social media, consuming content more...

Key Takeaways: Pizza's Power: Pizza is a highly popular foodservice item that can significantly drive traffic to convenience stores....

Jeni Castro, the founder of Coffee Dose, shares her journey and insights on building a unique coffee shop brand: Background: Serial...

Key Takeaway: Specialty beverages are driving significant growth in the foodservice industry, as demonstrated by the rapid expansion of...

Findings: Businesses often get caught up in the hype surrounding new technologies like GenAI. Many businesses rush to incorporate new...

Taco Bell's Marketing Engine Embraces Culture and the Customer: Key Points: Cultural Rebel: Taco Bell's marketing strategy focuses on...

The Orbit Speaker Concept is a unique and innovative wireless speaker designed by Fran Rossi and Javier Bianchi. Its distinctive features...

Crocheting food is a fun and creative trend that's gaining popularity this summer. It's a form of amigurumi, the art of crocheting...

Limited-edition and unusual flavors are increasingly appearing in grocery stores and restaurant chains, driven by several factors:...

The Power of Influencers Nearly half of consumers make regular purchases based on influencer recommendations, especially younger...

The Brooklyn Nets professional basketball team has ventured into the luxury streetwear market with its private label, Barō, positioning...

Overall, Gen Z teens are showing a trend towards reducing spending and supporting smaller, innovative brands. They are prioritizing...

Mean Girls, the iconic teen movie released in 2004, has transcended its status as a mere film to become a cultural touchstone and...

The Godrej Food Trends Report 2024, released in Mumbai, offers insights into India's culinary landscape, highlighting the following...