Findings: Rise of Moderation: A quarter of UK drinkers practice "zebra striping," alternating between alcoholic and non-alcoholic drinks...

Findings: Daily marijuana use among Americans has surpassed daily alcohol use for the first time. This trend is driven by individuals...

Findings: Health and wellness concerns are driving many consumers to rethink their drinking habits, particularly among younger...

Findings: Gen Z is consuming 20% less alcohol on average compared to millennials. This trend is not limited to the U.S., with other...

A 2019 report by Wine Intelligence reveals a significant decline in wine consumption in the US, primarily driven by adults under 35. This...

The article highlights a shift in British beverage preferences, with tea being favored over alcohol by a majority of respondents. Key...

The number of Italians who drink wine daily has decreased by 400,000 between 2022 and 2023. However, the total number of wine drinkers in...

The article highlights the growing trend of alcohol-free spritzes in the UK market, driven by Increasing consumer preference: 72% of UK...

The War on Wine: A Critique of Non-Alcoholic Wine Key Arguments: Non-Alcoholic Wine is an Oxymoron: The author argues that non-alcoholic...

Boomer Spending Habits (1989): Higher spending on: Alcohol Tobacco Beef & pork Homeownership Millennial Spending Habits (2022): Higher...

Here's a breakdown of the key trends in no-alcohol beverage innovation, as highlighted by IWSR insights: Established Brands Going...

Main Theme: Young Adults are Drinking Less Study Findings:  Research indicates heavy-drinking young adults (21-29) are consuming...

Gen Z Travel Trends Sober Travel: A significant portion of Gen Z travelers (62%) are opting to limit alcohol consumption while...

Key Points on Younger Americans Drinking Less and Impact on Summer Vacation Plans: Drinking Trends: 69% of U.S. adults aged 21 and above...

The article discusses the rise of non-alcoholic beverages, particularly those that are functional and promote health benefits. Here are...

The rise of booze-free backpacking among Gen Z travelers signifies a shift towards more mindful and health-conscious travel experiences....

The creation of a fine de-alcoholised wine, such as the one produced by French Bloom, involves several key points highlighted in the...

Article: Meet The Gen Z Trendsetters Fueling The Alcohol-Free Movement Key Points: 1. Gen Z consumers are driving the trend of...